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Asymmetries in scheduling slots and game-day revenues: An example from the Australian Football League

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Author Info

  • Jakee, Keith
  • Kenneally, Martin
  • Mitchell, Hamish

Abstract

This article investigates three related questions: first, whether the Australian Football League exhibits attendance asymmetries across the available playing slots; second, whether various subgroups of teams in the AFL have equal access to the more highly attended time slots; and, third, whether asymmetries in the first two phenomena can drive meaningful asymmetries in match-day revenues across clubs. We find that asymmetries exist not only across the various playing slots, but also in various teams' access to the more highly attended slots. Further, by providing some novel estimates of revenue streams from television and gate receipts, we show that these asymmetries can drive substantial differences in game-day revenues. A key implication is that scheduling should be treated with the same critical analysis as the many other factors that affect the financial performance of clubs.

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Bibliographic Info

Article provided by Elsevier in its journal Sport Management Review.

Volume (Year): 13 (2010)
Issue (Month): 1 (February)
Pages: 50-64

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Handle: RePEc:eee:spomar:v:13:y:2010:i:1:p:50-64

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Related research

Keywords: Scheduling asymmetries Scheduling and revenue Australian Football League Scheduling and competitive balance;

References

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  1. Ferguson, D G, , et al, 1991. "The Pricing of Sports Events: Do Teams Maximize Profit?," Journal of Industrial Economics, Wiley Blackwell, vol. 39(3), pages 297-310, March.
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  3. John Nadeau & Norm O'Reilly, 2006. "Developing a Profitability Model for Professional Sport Leagues: The Case of the National Hockey League," International Journal of Sport Finance, Fitness Information Technology, vol. 1(1), pages 46-62, February.
  4. Dickson, Geoff & Arnold, Trevor & Chalip, Laurence, 2005. "League Expansion and Interorganisational Power," Sport Management Review, Elsevier, vol. 8(2), pages 145-165, September.
  5. Andrew Welki & Thomas Zlatoper, 1999. "U.S. professional football game-day attendance," Atlantic Economic Journal, International Atlantic Economic Society, vol. 27(3), pages 285-298, September.
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  7. Leo Kahane & Stephen Shmanske, 1997. "Team roster turnover and attendance in major league baseball," Applied Economics, Taylor & Francis Journals, vol. 29(4), pages 425-431.
  8. Stewart, Bob & Nicholson, Matthew & Dickson, Geoff, 2005. "The Australian Football League's Recent Progress: A Study In Cartel Conduct And Monopoly Power," Sport Management Review, Elsevier, vol. 8(2), pages 95-117, September.
  9. Booth, Ross, 2005. "Comparing Competitive Balance in Australian Sports Leagues: Does a Salary Cap and Player Draft Measure Up?," Sport Management Review, Elsevier, vol. 8(2), pages 119-143, September.
  10. Jeffery Borland, 2003. "Demand for Sport," Oxford Review of Economic Policy, Oxford University Press, vol. 19(4), pages 478-502, Winter.
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  12. Rodney Fort & James Quirk, 1995. "Cross-subsidization, Incentives, and Outcomes in Professional Team Sports Leagues," Journal of Economic Literature, American Economic Association, vol. 33(3), pages 1265-1299, September.
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Cited by:
  1. Bednall, David Hugh & Valos, Michael & Adam, Stewart & McLeod, Colin, 2012. "Getting Generation Y to attend: Friends, interactivity and half-time entertainment," Sport Management Review, Elsevier, vol. 15(1), pages 80-90.

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