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Higher education and stakeholders’ donations: successful civic crowdfunding in an Italian university

Author

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  • Nathalie Colasanti
  • Rocco Frondizi
  • Marco Meneguzzo

Abstract

Can civic crowdfunding be used to improve the structures and services offered by public universities? Are stakeholders willing to make donations to such projects? This paper answers these questions by analysing a successful civic crowdfunding project in an Italian university. Stakeholders were found to be willing to engage in crowdfunding and make donations. The key to success is to ensure effective communication and to draw on feelings of belonging to the institution.

Suggested Citation

  • Nathalie Colasanti & Rocco Frondizi & Marco Meneguzzo, 2018. "Higher education and stakeholders’ donations: successful civic crowdfunding in an Italian university," Public Money & Management, Taylor & Francis Journals, vol. 38(4), pages 281-288, June.
  • Handle: RePEc:taf:pubmmg:v:38:y:2018:i:4:p:281-288
    DOI: 10.1080/09540962.2018.1449471
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    Cited by:

    1. Elena Madeo, 2021. "The Role of Crowdfunding for New Funding Challenges in Public Universities: An Italian Case Study," Journal of Education for Sustainable Development, , vol. 15(2), pages 186-205, September.
    2. O’Donnell, Jonathan, 2022. "Administration of crowdfunding at Australian universities," Business Horizons, Elsevier, vol. 65(1), pages 33-42.
    3. Semen Son-Turan, 2022. "Fostering Equality in Education: The Blockchain Business Model for Higher Education (BBM-HE)," Sustainability, MDPI, vol. 14(5), pages 1-24, March.
    4. Kees Van Montfort & Vinitha Siebers & Frank Jan De Graaf, 2020. "Civic Crowdfunding in Local Governments: Variables for Success in the Netherlands?," JRFM, MDPI, vol. 14(1), pages 1-13, December.
    5. Yenchun Jim Wu & Mark Goh & Yingping Mai, 2023. "Social innovation and higher education: evolution and future promise," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-14, December.
    6. De Crescenzo, Veronica & Botella-Carrubi, Dolores & Rodríguez García, María, 2021. "Civic crowdfunding: A new opportunity for local governments," Journal of Business Research, Elsevier, vol. 123(C), pages 580-587.
    7. Moonhee Cho & Laura L. Lemon & Abbey B. Levenshus & Courtney C. Childers, 2019. "Current students as university donors?: determinants in college students’ intentions to donate and share information about university crowdfunding efforts," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 16(1), pages 23-41, March.

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