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Cellular telephones in the Israeli market: the demand, the choice of provider and potential revenues

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  • Asher Tishler
  • Ron Ventura
  • John Watters
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    Abstract

    This study presents the methodology, the estimates and a scenario for forecasting the demand for cellular telephones and their use in Israel. The analysis was based on the integration of three sub-models. The estimate of the consumer's decision on whether to purchase a cellular telephone and what type was obtained by using a discrete choice model of the multinomial logit type. The total number of cellular telephone purchases to be made in Israel during the years 1998-2008 was estimated using a logistic growth model employing aggregate data over time. The anticipated demand for airtime was based on findings of a survey carried out on a national sample, and on actual usage data on the various consumers during the years prior to the survey. The research shows the substantial economic potential of Israel's cellular telephone market.

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    File URL: http://www.tandfonline.com/doi/abs/10.1080/00036840010011916
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    Bibliographic Info

    Article provided by Taylor & Francis Journals in its journal Applied Economics.

    Volume (Year): 33 (2001)
    Issue (Month): 11 ()
    Pages: 1479-1492

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    Handle: RePEc:taf:applec:v:33:y:2001:i:11:p:1479-1492

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