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Star quality and competitive balance? Television audience demand for English Premier League football reconsidered

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  • N. Scelles

Abstract

The aim of this article is to investigate the determinants of television audience for English Premier League (EPL) football matches during the 2013–2014 season (n = 154). The model is adapted from Buraimo and Simmons (2015) who concluded that star quality was an important determinant of television audiences for the EPL over the 2000–2008 period, whereas uncertainty of outcome and championship, Europe and relegation contention were not. Their measures for contention are replaced by indicators based on Scelles et al.’s (2013b, 2016) competitive intensity. Results show a significant positive impact of star quality but also championship and Champions League intensity and no significant impact of Europa League, potential Europa League and relegation intensity. Based on these results, the article suggests that the EPL should encourage both star quality and competitive balance so that all teams can be competitive in terms of the title or qualification for the UEFA Champions League. Given the differences in revenue generation between English teams, the best way to achieve both star quality and competitive balance would be through the introduction of a European Super League. However, this conclusion based on television audience contradicts that of Scelles et al. (2016) based on stadium attendance.

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  • N. Scelles, 2017. "Star quality and competitive balance? Television audience demand for English Premier League football reconsidered," Applied Economics Letters, Taylor & Francis Journals, vol. 24(19), pages 1399-1402, November.
    • Handle: RePEc:taf:apeclt:v:24:y:2017:i:19:p:1399-1402
    DOI: 10.1080/13504851.2017.1282125
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    1. Stephen Allan, 2004. "Satellite television and football attendance: the not so super effect," Applied Economics Letters, Taylor & Francis Journals, vol. 11(2), pages 123-125.
    2. Nicolas Scelles & Christophe Durand & Liliane Bonnal & Daniel Goyeau & Wladimir Andreff, 2013. "My team is in contention? Nice, I go to the stadium! Competitive intensity in the French football Ligue 1," Economics Bulletin, AccessEcon, vol. 33(3), pages 2365-2378.
    3. Chang Wang & Dries Goossens & Martina Vandebroek, 2018. "The Impact of the Soccer Schedule on TV Viewership and Stadium Attendance," Journal of Sports Economics, , vol. 19(1), pages 82-112, January.
    4. Babatunde Buraimo & Rob Simmons, 2015. "Uncertainty of Outcome or Star Quality? Television Audience Demand for English Premier League Football," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 22(3), pages 449-469, November.
    5. Adam Cox, 2018. "Spectator Demand, Uncertainty of Results, and Public Interest," Journal of Sports Economics, , vol. 19(1), pages 3-30, January.
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    Cited by:

    1. Jean-Pascal Guironnet, 2018. "Incertitude de classement final et affluence en Ligue 1 française de football : une nouvelle approche," Revue d'économie politique, Dalloz, vol. 128(4), pages 641-666.
    2. Rodney Paul & Andrew Weinbach & Nick Riccardi, 2019. "Attendance in the Canadian Hockey League: The Impact of Winning, Fighting, Uncertainty of Outcome, and Weather on Junior Hockey Attendance," IJFS, MDPI, vol. 7(1), pages 1-11, February.
    3. Buraimo, Babatunde & Forrest, David & McHale, Ian G. & Tena, J.D., 2022. "Armchair fans: Modelling audience size for televised football matches," European Journal of Operational Research, Elsevier, vol. 298(2), pages 644-655.
    4. Jaume García & Plácido Rodríguez & Federico Todeschini, 2020. "The Demand for the Characteristics of Football Matches: A Hedonic Price Approach," Journal of Sports Economics, , vol. 21(7), pages 688-704, October.
    5. Uribe, Rodrigo & Buzeta, Cristian & Manzur, Enrique & Alvarez, Isabel, 2021. "Determinants of football TV audience: The straight and ancillary effects of the presence of the local team on the FIFA world cup," Journal of Business Research, Elsevier, vol. 127(C), pages 454-463.
    6. Georgios Nalbantis & Tim Pawlowski, 2019. "U.S. Demand for European Soccer Telecasts: A Between-Country Test of the Uncertainty of Outcome Hypothesis," Journal of Sports Economics, , vol. 20(6), pages 797-818, August.
    7. Holzmayer, Florian & Schmidt, Sascha L., 2020. "Dynamic managerial capabilities, firm resources, and related business diversification – Evidence from the English Premier League," Journal of Business Research, Elsevier, vol. 117(C), pages 132-143.
    8. Pedro Garcia‐del‐Barrio & Pablo Agnese, 2023. "To comply or not to comply? How a UEFA wage‐to‐revenue requirement might affect the sport and managerial performance of soccer clubs," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(2), pages 767-786, March.
    9. Guironnet, Jean-Pascal, 2023. "Competitive intensity and industry performance of professional sports," Economic Modelling, Elsevier, vol. 126(C).
    10. Rodrigo Schneider & Peter Allmen & Garrett Munck, 2022. "The impact of winter Olympic games participation on NHL attendance," Economics of Governance, Springer, vol. 23(3), pages 253-270, December.
    11. Alexander John Bond & Francesco Addesa, 2020. "Competitive Intensity, Fans’ Expectations, and Match-Day Tickets Sold in the Italian Football Serie A, 2012-2015," Journal of Sports Economics, , vol. 21(1), pages 20-43, January.
    12. Babatunde Buraimo & David Forrest & Ian G. McHale & J.D. Tena, 2020. "Armchair Fans: New Insights Into The Demand For Televised Soccer," Working Papers 202020, University of Liverpool, Department of Economics.
    13. Fabio Wagner & Holger Preuss & Thomas Könecke, 2021. "A Central Element of Europe’s Football Ecosystem: Competitive Intensity in the “Big Five”," Sustainability, MDPI, vol. 13(6), pages 1-20, March.
    14. Francesco Addesa & Alexander John Bond, 2021. "Determinants of stadium attendance in Italian Serie A: New evidence based on fan expectations," PLOS ONE, Public Library of Science, vol. 16(12), pages 1-18, December.
    15. Thadeu Gasparetto & Dmitry Mishchenko & Egor Zaitsev, 2023. "Factors influencing competitive balance across European football top tier leagues," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(4), pages 2068-2078, June.
    16. Miquel Carreras-Simó & Jaume García, 2022. "Offensive/Defensive Talent and Sporting Success in Football: Evidence From the Big Five European Leagues," Journal of Sports Economics, , vol. 23(3), pages 251-276, April.
    17. Vasileios Manasis, 2022. "Measurement of competitive balance in professional team sports using the adjusted entropy," Economics Bulletin, AccessEcon, vol. 42(2), pages 1124-1134.
    18. Dominik Schreyer & Daniel Däuper, 2018. "Determinants of spectator no-show behaviour: first empirical evidence from the German Bundesliga," Applied Economics Letters, Taylor & Francis Journals, vol. 25(21), pages 1475-1480, December.
    19. Anthony Macedo & Marta Ferreira Dias & Paulo Reis Mourão, 2023. "European Men's Club Football in the Eyes of Consumers: The Determinants of Television Broadcast Demand," Journal of Sports Economics, , vol. 24(5), pages 579-623, June.
    20. Daam Van Reeth & Nikita Osokin, 2020. "The Impact of Hosting the 2018 FIFA World Cup on Differences in TV Viewership Between Seasoned Football Fans and Occasional Watchers of Football Games in Russia," Journal of Sports Economics, , vol. 21(3), pages 256-280, April.
    21. Antoine Feuillet & Mickael Terrien & Nicolas Scelles & Christophe Durand, 2021. "Determinants of coopetition and contingency of strategic choices: the case of professional football clubs in France," Post-Print halshs-02974491, HAL.
    22. Antoine Feuillet & Nicolas Scelles & Christophe Durand, 2017. "A winner’s curse in the bidding process for broadcasting rights in football? The cases of the French and UK markets," Post-Print hal-01935541, HAL.
    23. Tim Pawlowski & Georgios Nalbantis & Dennis Coates, 2018. "Perceived Game Uncertainty, Suspense And The Demand For Sport," Economic Inquiry, Western Economic Association International, vol. 56(1), pages 173-192, January.

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