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Intention to access food risk information through Internet-enabled mobile phones: the role of critical thinking

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  • Hideo Aizaki
  • Yasuhiro Nakashima
  • Kiyokazu Ujiie
  • Hironobu Takeshita
  • Kengo Tahara

Abstract

Although the development of an Internet-based communication system could decrease the cost of accessing food risk information, a strong intention to access information through the Web would also be required to activate consumer behaviour. We examined how consumers' critical thinking attitudes influence their intention to contract a hypothetical pay website that provides food risk information, through an Internet-enabled mobile phone. A payment card contingent valuation method was applied to capture a Japanese co-op members' intention to contract the website and the willingness to pay for it. A critical thinking attitude was found to have a statistically significant effect on the respondents' intention to access food risk information, suggesting that to strengthen consumer participation in food risk communication through the Internet, it is important to examine measures that promote critical thinking among consumers.

Suggested Citation

  • Hideo Aizaki & Yasuhiro Nakashima & Kiyokazu Ujiie & Hironobu Takeshita & Kengo Tahara, 2011. "Intention to access food risk information through Internet-enabled mobile phones: the role of critical thinking," Applied Economics Letters, Taylor & Francis Journals, vol. 18(11), pages 1005-1009.
    • Handle: RePEc:taf:apeclt:v:18:y:2011:i:11:p:1005-1009
    DOI: 10.1080/13504851.2010.520667
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    References listed on IDEAS

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    1. Michael A. Boland & Jay T. Akridge, 2004. "Undergraduate Agribusiness Programs: Focus or Falter? ," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 26(4), pages 564-578.
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    1. Drichoutis, Andreas C. & Lusk, Jayson L. & Pappa, Valentina, 2016. "Elicitation formats and the WTA/WTP gap: A study of climate neutral foods," Food Policy, Elsevier, vol. 61(C), pages 141-155.

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