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Flying on the clouds: how mobile applications enhance impulsive buying of low cost carriers

Author

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  • Edward C. S. Ku

    (National Kaohsiung University of Hospitality and Tourism)

  • Chun-Der Chen

    (National Kaohsiung University of Hospitality and Tourism
    Ming Chuan University)

Abstract

The goal of this research is to determine how design credibility, functional benefit, hedonic shopping value, and visual appeal affect impulse buying; the model and hypotheses were tested with structural equation modeling. Design credibility encourages passengers to engage in usage of low cost carriers’ apps, and the functional benefits play a role of inducing positive emotions in the usage process of apps. Moreover, low cost carriers’ apps ambient conditions evoke passengers' emotion and in turn create hedonic shopping value; the overall benefit of the low cost carriers’ app will help passengers to increase impulsive purchasing behavior.

Suggested Citation

  • Edward C. S. Ku & Chun-Der Chen, 2020. "Flying on the clouds: how mobile applications enhance impulsive buying of low cost carriers," Service Business, Springer;Pan-Pacific Business Association, vol. 14(1), pages 23-45, March.
    • Handle: RePEc:spr:svcbiz:v:14:y:2020:i:1:d:10.1007_s11628-019-00407-3
    DOI: 10.1007/s11628-019-00407-3
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    Cited by:

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    3. Wee-Kheng Tan & Ping-Hsin Liao, 2021. "What triggers usage of gift-giving apps? A comparison between users and non-users," Service Business, Springer;Pan-Pacific Business Association, vol. 15(3), pages 515-538, September.

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