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The relationship between corporate reputation and organizational citizenship behavior: a comparative study on TV companies and banks

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  • Ozge Mehtap
  • Ozgur Kokalan

Abstract

Corporate reputation (CR) is an increasingly emphasized issue in the management and organizational studies. Many research studies on the corporate reputation have revealed the impact of that issue on the informal performances of employees. The purpose of this study is to determine the relationship between corporate reputation and organizational citizenship behavior (OCB). The survey method has been conducted through random sampling. Four TV companies and four banks have been included in the survey. Results have been evaluated comparatively across two different sectors. The research has been composed of two parts; in the first part the corporate reputations of the chosen companies have been measured according to the Cravens et al. ( 2003 ) index. In the second part of the research the organizational citizenship behaviors of the employees in the eight companies have been measured and the relationship between corporate reputations of the companies and the employees’ OCBs have been analyzed through the correlation and regression analysis. It is revealed that there is a statistically significant effect of CR on OCB. Copyright Springer Science+Business Media B.V. 2013

Suggested Citation

  • Ozge Mehtap & Ozgur Kokalan, 2013. "The relationship between corporate reputation and organizational citizenship behavior: a comparative study on TV companies and banks," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(6), pages 3609-3619, October.
    • Handle: RePEc:spr:qualqt:v:47:y:2013:i:6:p:3609-3619
    DOI: 10.1007/s11135-012-9743-y
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    References listed on IDEAS

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    1. Yoon, Eunsang & Guffey, Hugh J. & Kijewski, Valerie, 1993. "The effects of information and company reputation on intentions to buy a business service," Journal of Business Research, Elsevier, vol. 27(3), pages 215-228, July.
    2. Cravens, Karen & Goad Oliver, Elizabeth & Ramamoorti, Sridhar, 2003. "The Reputation Index:: Measuring and Managing Corporate Reputation," European Management Journal, Elsevier, vol. 21(2), pages 201-212, April.
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    Cited by:

    1. Serena Brianzoni & Raffaella Coppier & Elisabetta Michetti, 2015. "Multiple equilibria in a discrete time growth model with corruption in public procurement," Quality & Quantity: International Journal of Methodology, Springer, vol. 49(6), pages 2387-2410, November.
    2. Jamshed Raza & Abdul Majid, 2016. "Perceptions and practices of corporate social responsibility among SMEs in Pakistan," Quality & Quantity: International Journal of Methodology, Springer, vol. 50(6), pages 2625-2650, November.
    3. E. Arikan & D. Kantur & C. Maden & E. Telci, 2016. "Investigating the mediating role of corporate reputation on the relationship between corporate social responsibility and multiple stakeholder outcomes," Quality & Quantity: International Journal of Methodology, Springer, vol. 50(1), pages 129-149, January.
    4. Farid Ahammad Sobhani & Amlan Haque & Shafiqur Rahman, 2021. "Socially Responsible HRM, Employee Attitude, and Bank Reputation: The Rise of CSR in Bangladesh," Sustainability, MDPI, vol. 13(5), pages 1-17, March.

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