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Effects of international marketing environments on entrepreneurship development

Author

Listed:
  • M. E. Agwu

    (Pan-Atlantic University)

  • H. N. Onwuegbuzie

    (Pan-Atlantic University)

Abstract

Entrepreneurs all over the world seek ways of introducing their products to international markets; unfortunately, the international marketing environment poses a lot of opportunities and threats to foreign entrants. The cultural, political, and technological environments act as determinant factors in entrepreneurial success in global markets. This study aims to unravel the effects of these international marketing environments on entrepreneurial developments. The study being descriptive and historical relied heavily on secondary sources of information. Analysis revealed that the PESTEL and other human factors have significant impacts on business transactions. Furthermore, the political systems and governmental regulations on business dealings have a lot to do with entrepreneurial success in the international arenas. The study recommends the establishment of a supportive governmental framework to serve as a platform for the willing entrepreneurs to succeed in the international markets.

Suggested Citation

  • M. E. Agwu & H. N. Onwuegbuzie, 2018. "Effects of international marketing environments on entrepreneurship development," Journal of Innovation and Entrepreneurship, Springer, vol. 7(1), pages 1-14, December.
    • Handle: RePEc:spr:joiaen:v:7:y:2018:i:1:d:10.1186_s13731-018-0093-4
    DOI: 10.1186/s13731-018-0093-4
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    Cited by:

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    2. Václav Kupec & Michal Lukáč & Peter Štarchoň & Gabriela Pajtinková Bartáková, 2020. "Audit of Museum Marketing Communication in the Modern Management Context," IJFS, MDPI, vol. 8(3), pages 1-13, July.
    3. Rabinder Singh & Rajani Kumari Sarangal & Gurmeet Singh, 2022. "The Impact of Micro and Macro Environment on Entrepreneurial Success: Case of J&K MSMEs," FIIB Business Review, , vol. 11(1), pages 94-106, March.
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    5. Lázaro Florido-Benítez & Ignacio Aldeanueva Fernández, 2022. "Fusing International Business and Marketing: A Bibliometric Study," Administrative Sciences, MDPI, vol. 12(4), pages 1-26, November.

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