Generating emotions through cultural activities in museums
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Bibliographic InfoArticle provided by Springer in its journal International Review on Public and Nonprofit Marketing.
Volume (Year): 6 (2009)
Issue (Month): 2 (October)
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Web page: http://www.springer.com/business/journal/12208
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- Arnould, Eric J & Price, Linda L, 1993. " River Magic: Extraordinary Experience and the Extended Service Encounter," Journal of Consumer Research, University of Chicago Press, vol. 20(1), pages 24-45, June.
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