Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions
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Bibliographic InfoArticle provided by Springer in its journal International Review on Public and Nonprofit Marketing.
Volume (Year): 5 (2008)
Issue (Month): 2 (December)
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Web page: http://www.springer.com/business/journal/12208
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- Wallendorf, Melanie, 2001. " Literally Literacy," Journal of Consumer Research, University of Chicago Press, vol. 27(4), pages 505-11, March.
- Natalie Ross Adkins & Julie L. Ozanne, 2005. "The Low Literate Consumer," Journal of Consumer Research, University of Chicago Press, vol. 32(1), pages 93-105, 06.
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