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Editorial

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  • Daniele Dalli

    (University of Pisa)

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  • Daniele Dalli, 2020. "Editorial," Italian Journal of Marketing, Springer, vol. 2020(1), pages 3-5, March.
    • Handle: RePEc:spr:ijmark:v:2020:y:2020:i:1:d:10.1007_s43039-020-00006-5
    DOI: 10.1007/s43039-020-00006-5
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    References listed on IDEAS

    as
    1. Gerard J. Tellis, 2017. "Interesting and impactful research: on phenomena, theory, and writing," Journal of the Academy of Marketing Science, Springer, vol. 45(1), pages 1-6, January.
    2. Bitty Balducci & Detelina Marinova, 2018. "Unstructured data in marketing," Journal of the Academy of Marketing Science, Springer, vol. 46(4), pages 557-590, July.
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