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A hierarchical taxonomy of business model patterns

Author

Listed:
  • Jörg Weking

    (Technical University of Munich)

  • Andreas Hein

    (Technical University of Munich)

  • Markus Böhm

    (Technical University of Munich)

  • Helmut Krcmar

    (Technical University of Munich)

Abstract

Although business model innovation (BMI) is essential to remaining competitive, many firms fail at it. A promising approach is building on reoccurring successful solutions – business model patterns (BMP) – as a blueprint for BMI. However, existing patterns face constraints subject to a high diversity and overlaps among patterns. In addition, literature do not consider relations among BMPs, which limits their potential for BMI. This paper develops a hierarchical taxonomy of BMPs including generalizations and specializations based on inheritance. We conduct a literature review to identify patterns and a cluster analysis to create an inductive structure, followed by a qualitative analysis. The resulting hierarchical taxonomy includes 194 elements. It is the first hierarchical taxonomy of BMPs. The hierarchy addresses the diversity of patterns and overlaps with inheritance. It aids research to structure and understand BMPs. For practice, the taxonomy allows for the application of patterns and supports BMI.

Suggested Citation

  • Jörg Weking & Andreas Hein & Markus Böhm & Helmut Krcmar, 2020. "A hierarchical taxonomy of business model patterns," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(3), pages 447-468, September.
    • Handle: RePEc:spr:elmark:v:30:y:2020:i:3:d:10.1007_s12525-018-0322-5
    DOI: 10.1007/s12525-018-0322-5
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    Cited by:

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    2. Press, Melea & Brzeszczyński, Janusz, 2022. "Do business models matter?," Finance Research Letters, Elsevier, vol. 48(C).
    3. Bogdan Wit & Piotr Dresler, 2021. "Exploratory Studies of the Business Model Canvas - Differences in the Visualizations of the Business Model," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 695-705.
    4. Michael Sturm & Jörg Weking & Markus Böhm & Maximilian Schreieck & Helmut Krcmar, 2023. "How two leading partners learn to tango: The case of IoT-based business model co-innovation between a retailer and an electronics supplier," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-17, December.
    5. Jesús Fernando Bejarano-Auqui, 2024. "Model of Business Management Based on the Theories of Management Thinking of the Mypes," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 13, January.

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