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Decentralized Business Strategies in a Multi-Unit Firm

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  • Myong-Hun Chang
  • Joseph Harrington

Abstract

In a multi-unit firm, such as a retail chain or a multi-plant manufacturer, we compare the business strategies developed by unit managers with the strategies that maximize corporate profit. The setting is one in which units face different markets and where learning spillovers between two units are enhanced if their strategies are more similar. When there is a small number of units, we find a tendency for managers' strategies to be excessively tailored to their local market. When the firm has many units, unit strategies can be either excessively or insufficiently standardized. Copyright Kluwer Academic Publishers 2002

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  • Myong-Hun Chang & Joseph Harrington, 2002. "Decentralized Business Strategies in a Multi-Unit Firm," Annals of Operations Research, Springer, vol. 109(1), pages 77-98, January.
    • Handle: RePEc:spr:annopr:v:109:y:2002:i:1:p:77-98:10.1023/a:1016391816826
    DOI: 10.1023/A:1016391816826
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    Cited by:

    1. Myong-Hun Chang & Joseph E. Harrington, 2000. "Centralization vs. Decentralization in a Multi-Unit Organization: A Computational Model of a Retail Chain as a Multi-Agent Adaptive System," Management Science, INFORMS, vol. 46(11), pages 1427-1440, November.
    2. Dong, Ciwei & Chen, Chenyi & Shi, Xiutian & Ng, Chi To, 2021. "Operations strategy for supply chain finance with asset-backed securitization: Centralization and blockchain adoption," International Journal of Production Economics, Elsevier, vol. 241(C).
    3. Morimura, Fumikazu & Sakagawa, Yuji, 2018. "Information technology use in retail chains: Impact on the standardisation of pricing and promotion strategies and performance," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 81-91.
    4. Konur, Dinçer & Geunes, Joseph, 2016. "Supplier wholesale pricing for a retail chain: Implications of centralized vs. decentralized retailing and procurement under quantity competition," Omega, Elsevier, vol. 65(C), pages 98-110.
    5. Evans, Mary F. & Liu, Lirong & Stafford, Sarah L., 2015. "Standardization and the impacts of voluntary program participation: Evidence from environmental auditing," International Review of Law and Economics, Elsevier, vol. 43(C), pages 10-21.

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