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Disruptive Technologies and Hospitality Entrepreneurs Perceptions: Strategic Approach of a Greek Destination

Author

Listed:
  • Sotirios Varelas

    (Lecturer Neapolis University, Pafos, Cyprus)

  • Ivana Anucin Vrionis

    (Independent Researcher, Greece)

Abstract

The rapid development of Information and Communication Technologies (ICT) and the fast flow of data, allowed tourism enterprises to significantly increase the quality of their services. The intimacy of potential visitors with new technologies makes it convenient for the policy makers to use this technology to develop tourist destinations. The definition of Smart Tourism denotes the interconnection, synchronization and sharing of different travel-related technologies. This paper aims to endeavour, through research and study, the potential of a mature destination with a strong seasonality to exploit new technologies in order to renew it and transform it into a competitive, smart destination. The study will focus on the peninsula of Kassandra, one of the leading branded destinations in Greece, a typical example of the traditional "Sun and Sea" product. An analysis will, also, be made of the available destination data that will reveal whether Kassandra can be transformed into a destination with innovative actions, where technology will bring together all aspects of cooperation between authorities, infrastructures, tourists and residents and whether or not the tourism enterprises are informed and ready to participate.

Suggested Citation

  • Sotirios Varelas & Ivana Anucin Vrionis, 2020. "Disruptive Technologies and Hospitality Entrepreneurs Perceptions: Strategic Approach of a Greek Destination," SPOUDAI Journal of Economics and Business, SPOUDAI Journal of Economics and Business, University of Piraeus, vol. 70(1-2), pages 106-116, January-J.
    • Handle: RePEc:spd:journl:v:70:y:2020:i:1-2:p:106-116
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    File URL: https://spoudai.unipi.gr/index.php/spoudai/article/download/2796/2707/2796-3661-1-SM
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    References listed on IDEAS

    as
    1. Rodolfo Baggio & Chris Cooper, 2009. "Knowledge transfer in a tourism destination: the effects of a network structure," The Service Industries Journal, Taylor & Francis Journals, vol. 30(10), pages 1757-1771, November.
    2. Dimitrios Buhalis & Aditya Amaranggana, 2015. "Smart Tourism Destinations Enhancing Tourism Experience Through Personalisation of Services," Springer Books, in: Iis Tussyadiah & Alessandro Inversini (ed.), Information and Communication Technologies in Tourism 2015, edition 127, pages 377-389, Springer.
    3. Sotirios Varelas & Panagiotis Georgitseas & Florin Nechita & Alexandros Sahinidis, 2019. "Strategic Innovations in Tourism Enterprises Through Blockchain Technology," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 885-891, Springer.
    4. Carlos Lamsfus & David Martín & Aurkene Alzua-Sorzabal & Emilio Torres-Manzanera, 2015. "Smart Tourism Destinations: An Extended Conception of Smart Cities Focusing on Human Mobility," Springer Books, in: Iis Tussyadiah & Alessandro Inversini (ed.), Information and Communication Technologies in Tourism 2015, edition 127, pages 363-375, Springer.
    5. Dr. Sotirios Varelas & Prof. Nikolaos Georgopoulos, 2017. "Porter's Competitive Forces in the Modern Globalized Hospitality Sector - The case of a Greek Tourism Destination," Tourism Research Institute, Journal of Tourism Research, vol. 18(1), pages 122-132, November.
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    Cited by:

    1. Sotirios Varelas, 2022. "Virtual Immersive Platforms as a Strategic Innovative Destination Marketing Tool in the COVID-19 Era," Sustainability, MDPI, vol. 14(19), pages 1-15, October.

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    More about this item

    Keywords

    Entrepreneurship; Smart tourism; ICT; Accessibility; Innovation; sustainability;
    All these keywords.

    JEL classification:

    • Q55 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Technological Innovation
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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