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Administración de Experiencias de Calidad (EQM) como factor de competitividad en la industria manufacturera en la región fronteriza de Cd. Juárez, México-El Paso, USA

Author

Listed:
  • Francisco Arturo Bribiescas Silva

    (Universidad Autónoma de Ciudad Juárez)

  • Ernesto Ortiz Tapia

    (Universidad Autónoma de Ciudad Juárez)

  • Guillermo Marín Balcázar

    (Universidad Autónoma de Ciudad Juárez)

Abstract

En este trabajo se estudiaron organizaciones de la industria local las cuales están desarrollando conceptos de Experiencias de Calidad (EQM, por sus siglas en inglés) con resultados operativos de eficiencia bajos, falta de información y documentación de fallas y causas raíces ocurridas. Por ello es necesario buscar y/o desarrollar una nueva estrategia, que es la de integrar la co-creación de valor para integrar las experiencias de la cadena productiva de valor, y de las experiencias del consumidor para evaluar sus efectos en una posición competitiva dentro del sector industrial. Se puede observar que la mayoría está dando la importancia debida a los consumidores finales con el objetivo de crear experiencias de calidad positivas en toda la cadena de valor y que algunas empresas requieren mejorar en algunos aspectos como la comunicación directa con los consumidores e involucrar a más personal en la capacitación y en el diseño de mejoramientos.

Suggested Citation

  • Francisco Arturo Bribiescas Silva & Ernesto Ortiz Tapia & Guillermo Marín Balcázar, 2015. "Administración de Experiencias de Calidad (EQM) como factor de competitividad en la industria manufacturera en la región fronteriza de Cd. Juárez, México-El Paso, USA," Revista de Investigación en Ciencias Contables y Administrativas, Universidad Michoacana de San Nicolás de Hidalgo, Facultad de Contaduría y Ciencias Administrativas, vol. 1(1), pages 59-82, July.
    • Handle: RePEc:snh:journl:v:1:y:2015:i:1:p:59-82
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    References listed on IDEAS

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    1. Demeter, Krisztina, 2003. "Manufacturing strategy and competitiveness," International Journal of Production Economics, Elsevier, vol. 81(1), pages 2015-2213, January.
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