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Influential Factors of Passengers' Expenditures During A Cruise Trip: The Case of the Greek Islands

Author

Listed:
  • Georgia Papadopoulou

    (Al Ghurair University, Dubai, UAE)

  • Evangelos Sambracos

    (University of Piraeus, Greece)

  • Sofia Xesfingi

    (University of Piraeus, Greece)

Abstract

Cruise tourism is one of the major components of Greek tourism and tends to be a significant source of income. In recent years, there has been an increase of cruise tourism in Greece. The objective of this study is to provide better understanding of the cruise industry by considering the factors that influence passengers' spending during their cruise trip around the Greek islands. This study relies on a unique sample of 507 cruise passengers who visited Greece by analysing the variables that affect cruise passengers' choice of how they spend their money. Participants were asked to answer various questions about their cruise experience and to provide information about their demographic characteristics. Ordered logit models were used to describe passengers' likelihood to spend more at port cities, on the cruise ship and during their cruise trip in general. The demographic factors show that the probability of spending more during the cruise trip decreases by 19.2% (p=0.097) with passengers' age. Additionally, there is a positive correlation between spending during the cruise trip and the choice of cabin and a negative correlation between spending and passengers' reason for visiting Greece and having the cruise experience. We also found that there is a negative correlation when it comes to frequency of travelling and a positive correlation between spending and Excursions made at port cities during the trip.

Suggested Citation

  • Georgia Papadopoulou & Evangelos Sambracos & Sofia Xesfingi, 2017. "Influential Factors of Passengers' Expenditures During A Cruise Trip: The Case of the Greek Islands," South-Eastern Europe Journal of Economics, Association of Economic Universities of South and Eastern Europe and the Black Sea Region, vol. 15(1), pages 15-31.
    • Handle: RePEc:seb:journl:v:15:y:2017:i:1:p:15-31
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    References listed on IDEAS

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    Cited by:

    1. Georgia Papadopoulou, 2020. "An Overview of the Cruise Industry in Greece from 2010-2019," SPOUDAI Journal of Economics and Business, SPOUDAI Journal of Economics and Business, University of Piraeus, vol. 70(1-2), pages 39-57, January-J.

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    More about this item

    Keywords

    Influential Factors; Passenger Expenditures; Cruise Trip; Greek Cruise Market;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • L91 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Transportation: General

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