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Residents’ perception of cultural heritage in terms of job creation and overtourism in Europe

Author

Listed:
  • Bailey Ashton Adie

    (Solent University, UK)

  • Martin Falk

    (University of South-Eastern Norway, Norway)

Abstract

In 2017, about 45% of the European population believed that cultural heritage has a positive effect on the local economy and that there are not too many tourists. However, about 33% of Europeans consider the number of tourists to be too high while simultaneously recognizing cultural heritage’s positive impact on the local economy. Based on Flash Eurobarometer data, this article employs a bivariate probit model to estimate the characteristics of both the perception of tourism as a threat to heritage and as a benefit to the local economy. The results show that people who live near cultural sites, who are highly educated, and those with a higher social status are more likely to believe that tourism poses a threat to heritage while also having a positive impact on the local economy. The findings provide data-based support for the assertion that tourism itself is not the problem.

Suggested Citation

  • Bailey Ashton Adie & Martin Falk, 2021. "Residents’ perception of cultural heritage in terms of job creation and overtourism in Europe," Tourism Economics, , vol. 27(6), pages 1185-1201, September.
    • Handle: RePEc:sae:toueco:v:27:y:2021:i:6:p:1185-1201
    DOI: 10.1177/1354816620943688
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    References listed on IDEAS

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