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Examining the Key Factors Affecting e-Service Quality of Small Online Apparel Businesses in Malaysia

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  • Che Nawi Noorshella
  • Al Mamun Abdullah
  • Ahmad Raston Nursalihah

Abstract

e-Service quality (eSQ) is increasingly recognized as an important aspect, as well as the key to determining the competitive advantage and factor in the long-term retention of firms operating online. This study, therefore, is aimed at identifying the key determinants of eSQ among the small online apparel businesses in Malaysia. This study used a cross-sectional design, and data were collected from 765 customers who purchased apparel online at the point-of-purchase. Findings of this study indicate that “product information quality,†“website design,†“security and privacy,†and “expected consumer service†are the key determinants of eSQ among small online apparel businesses in Malaysia. The implication for the owner-managers of the apparel businesses in Malaysia is that they must be aware of the significance of the key eSQ indicators while designing their businesses, to attract and retain customers.

Suggested Citation

  • Che Nawi Noorshella & Al Mamun Abdullah & Ahmad Raston Nursalihah, 2015. "Examining the Key Factors Affecting e-Service Quality of Small Online Apparel Businesses in Malaysia," SAGE Open, , vol. 5(2), pages 21582440155, April.
    • Handle: RePEc:sae:sagope:v:5:y:2015:i:2:p:2158244015576550
    DOI: 10.1177/2158244015576550
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    References listed on IDEAS

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    1. Park, Cheol & Lee, Thae Min, 2009. "Information direction, website reputation and eWOM effect: A moderating role of product type," Journal of Business Research, Elsevier, vol. 62(1), pages 61-67, January.
    2. Akinci, Serkan & Atilgan-Inan, Eda & Aksoy, Safak, 2010. "Re-assessment of E-S-Qual and E-RecS-Qual in a pure service setting," Journal of Business Research, Elsevier, vol. 63(3), pages 232-240, March.
    3. Ladhari, Riadh, 2010. "Developing e-service quality scales: A literature review," Journal of Retailing and Consumer Services, Elsevier, vol. 17(6), pages 464-477.
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    2. Suhail Ahmad Bhat & Mushtaq Ahmad Darzi, 2020. "Online Service Quality Determinants and E-trust in Internet Shopping: A Psychometric Approach," Vikalpa: The Journal for Decision Makers, , vol. 45(4), pages 207-222, December.

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