â€œè¿™ä¸ªçœŸçš„ä¸ å¥½è¯´.†(It is Hard to Say): Positioning, Graphicons, and Culture: A Multimodal Discourse Analysis of a WeChat Discussion
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DOI: 10.1177/21582440231193346
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References listed on IDEAS
- Saura, Jose Ramon & Palacios-Marqués, Daniel & Ribeiro-Soriano, Domingo, 2023. "Exploring the boundaries of open innovation: Evidence from social media mining," Technovation, Elsevier, vol. 119(C).
- Saura, Jose Ramon & Ribeiro-Soriano, Domingo & Palacios-Marqués, Daniel, 2021. "From user-generated data to data-driven innovation: A research agenda to understand user privacy in digital markets," International Journal of Information Management, Elsevier, vol. 60(C).
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More about this item
Keywords
positioning theory; WeChat; graphicons; multimodal discourse analysis; face (mianzi); L2 literacy practices;All these keywords.
JEL classification:
- L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
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