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Local Residents’ Attitudes Toward Reopening Inbound Tourism Amid COVID-19: A Study in Vietnam

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  • Bình Nghiêm-Phú
  • Hồng Long Phạm

Abstract

This study examined Vietnamese local residents’ attitudes toward the reopening of their country to international tourists amid COVID-19 from March to April 2021. It began with a qualitative analysis of local residents’ opinions ( n  = 240) to identify the factors that could affect their attitudes, then continued with a review of the literature to create a theoretical model. Finally, the study implemented a structured survey to collect quantitative data ( n  = 412) to confirm the model. The outcomes revealed that “perceived vaccine efficacy†and “xenophobia†were two significant predictors of “attitude toward inbound tourism.†Implications of this study were then discussed.

Suggested Citation

  • Bình Nghiêm-Phú & Hồng Long Phạm, 2022. "Local Residents’ Attitudes Toward Reopening Inbound Tourism Amid COVID-19: A Study in Vietnam," SAGE Open, , vol. 12(2), pages 21582440221, May.
    • Handle: RePEc:sae:sagope:v:12:y:2022:i:2:p:21582440221099515
    DOI: 10.1177/21582440221099515
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