IDEAS home Printed from https://ideas.repec.org/a/sae/jouent/v10y2024i1p84-96.html
   My bibliography  Save this article

Social Platform: Key to Market Innovation for Indian Artisans—A Case Study of Chanderi Cluster

Author

Listed:
  • Anu Sharma
  • Ashima Tiwari
  • Neha Singh

Abstract

India is a vast country with diverse cultures and crafts. The artisan in this country forms the base of the Indian industry. From the clothes we wear to lifestyle products we use; the artisans play a vital role in our lives. This article talks about the influence of COVID-19 on the Chanderi artisans’ community and how the community survived through pandemic using various digital platforms. The artisans’ behaviour of adapting the new technology for not only selling their products but also to gain knowledge is the core concept of this article.

Suggested Citation

  • Anu Sharma & Ashima Tiwari & Neha Singh, 2024. "Social Platform: Key to Market Innovation for Indian Artisans—A Case Study of Chanderi Cluster," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 10(1), pages 84-96, January.
    • Handle: RePEc:sae:jouent:v:10:y:2024:i:1:p:84-96
    DOI: 10.1177/23939575231210405
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/23939575231210405
    Download Restriction: no
    File URL: https://libkey.io/10.1177/23939575231210405?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. G. Page West III & Charles E. Bamford & Jesse W. Marsden, 2008. "Contrasting Entrepreneurial Economic Development in Emerging Latin American Economies: Applications and Extensions of Resource-Based Theory," Entrepreneurship Theory and Practice, , vol. 32(1), pages 15-36, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Bucher, Silke & Jäger, Urs & Prado, Andrea M., 2016. "Scaling private health care for the base of the pyramid: Expanding versus broadening service offerings in developing nations," Journal of Business Research, Elsevier, vol. 69(2), pages 736-750.
    2. Wood, Matthew S. & Bradley, Steven W. & Artz, Kendall, 2015. "Roots, reasons, and resources: Situated optimism and firm growth in subsistence economies," Journal of Business Research, Elsevier, vol. 68(1), pages 127-136.
    3. Luca Simone Rizzo & Filippo Smerghetto & Maria Giuseppina Lucia & Raffaela Gabriella Rizzo, 2017. "Sprawl Dynamics in Rural–Urban Territories Highly Suited for Wine Production. Mapping Urban Growth and Changing Territorial Shapes in North-East Italy," Sustainability, MDPI, vol. 9(1), pages 1-20, January.
    4. Sok, Phyra & O’Cass, Aron & Sok, Keo Mony, 2013. "Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities," Australasian marketing journal, Elsevier, vol. 21(3), pages 161-167.
    5. Eijaz Ahmed Khan, 2018. "The Voice Of Informal Entrepreneurs: Resources And Capabilities Perspective," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 23(03), pages 1-19, September.
    6. Kiss, Andreea N. & Danis, Wade M. & Cavusgil, S. Tamer, 2012. "International entrepreneurship research in emerging economies: A critical review and research agenda," Journal of Business Venturing, Elsevier, vol. 27(2), pages 266-290.
    7. Sarah Lasso & Emerson Mainardes & Fabio Motoki, 2019. "Why do entrepreneurs open tech startups? A comparative study between Brazilian and foreign enterprises," International Entrepreneurship and Management Journal, Springer, vol. 15(1), pages 233-255, March.
    8. Fernando Fierro & Juan Manuel Andrade, 2021. "The complex relationship between entrepreneurship and its context," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(4), pages 235-249, June.
    9. Jose Ernesto Amoros, 2009. "Entrepreneurship and Quality of Institutions: A Developing-Country Approach," WIDER Working Paper Series RP2009-07, World Institute for Development Economic Research (UNU-WIDER).
    10. Melodi Botha & Alex Bignotti, 2017. "Exploring moderators in the relationship between cognitive adaptability and entrepreneurial intention: findings from South Africa," International Entrepreneurship and Management Journal, Springer, vol. 13(4), pages 1069-1095, December.
    11. Mitchell J. Neubert & Steven W. Bradley & Retno Ardianti & Edward M. Simiyu, 2017. "The Role of Spiritual Capital in Innovation and Performance: Evidence from Developing Economies," Entrepreneurship Theory and Practice, , vol. 41(4), pages 621-640, July.
    12. Todd W. Moss & Donald O. Neubaum & Moriah Meyskens, 2015. "The Effect of Virtuous and Entrepreneurial Orientations on Microfinance Lending and Repayment: A Signaling Theory Perspective," Entrepreneurship Theory and Practice, , vol. 39(1), pages 27-52, January.
    13. Garry D. Bruton & David Ahlstrom & Krzysztof Obloj, 2008. "Entrepreneurship in Emerging Economies: Where Are We Today and Where Should the Research Go in the Future," Entrepreneurship Theory and Practice, , vol. 32(1), pages 1-14, January.
    14. José Ernesto Amorós & Pekka Stenholm, 2013. "The Influence of the Quality of Government Institutions on Entrepreneurial Motivation: Exploring the Variance across Countries," Working Papers 1401, Departament Empresa, Universitat Autònoma de Barcelona, revised Dec 2013.
    15. Christian Felzensztein & Eli Gimmon & Claudio Aqueveque, 2013. "Entrepreneurship at the Periphery: Exploring Framework Conditions in Core and Peripheral Locations," Entrepreneurship Theory and Practice, , vol. 37(4), pages 815-835, July.
    16. José Amorós & Christian Felzensztein & Eli Gimmon, 2013. "Entrepreneurial opportunities in peripheral versus core regions in Chile," Small Business Economics, Springer, vol. 40(1), pages 119-139, January.
    17. Ke Zhao & Hongwei Wang & Wei Wang, 2023. "Women Entrepreneurs Who Break through in Reward-Based Crowdfunding: The Influence of Entrepreneurial Orientation," Sustainability, MDPI, vol. 15(12), pages 1-25, June.
    18. Douglas Cumming & Sofia Johan, 2010. "The Differential Impact of the Internet on Spurring Regional Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 34(5), pages 857-884, September.
    19. Cardoza, Guillermo & Fornes, Gaston & Farber, Vanina & Gonzalez Duarte, Roberto & Ruiz Gutierrez, Jaime, 2016. "Barriers and public policies affecting the international expansion of Latin American SMEs: Evidence from Brazil, Colombia, and Peru," Journal of Business Research, Elsevier, vol. 69(6), pages 2030-2039.
    20. Melodi Botha & Alex Bignotti, 0. "Exploring moderators in the relationship between cognitive adaptability and entrepreneurial intention: findings from South Africa," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-27.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:jouent:v:10:y:2024:i:1:p:84-96. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: http://www.ediindia.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.