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The Transnational Corporate Networks of Breakfast Cereals in Asia

Author

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  • Bill Pritchard

    (School of Geosciences, Division of Geography, University of Sydney Madsen Building F09, NSW 2006, Australia)

Abstract

Network perspectives have recently been proposed as a theoretical base for research in economic geography. However, there is an unclear relationship between the advocacy of network approaches and the development of methodological tactics to frame related empirical research. By reference to one episode of corporate spatial behaviour—the establishment of a manufacturing facility in Thailand by the US-headquartered breakfast-cereal company, Kellogg—an organising framework for network-inspired economic geography is suggested. Kellogg's entry into Thailand is analysed in terms of the construction and mobilisation of relational networks producing five overlapping geographies: (1) geographies of place; (2) geographies of intrafirm trade and relations; (3) regional geographies of accumulation; (4) geographies of interfirm relations; and (5) geographies of consumption.

Suggested Citation

  • Bill Pritchard, 2000. "The Transnational Corporate Networks of Breakfast Cereals in Asia," Environment and Planning A, , vol. 32(5), pages 789-804, May.
    • Handle: RePEc:sae:envira:v:32:y:2000:i:5:p:789-804
    DOI: 10.1068/a32113
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    References listed on IDEAS

    as
    1. Perez, Carlota, 1985. "Microelectronics, long waves and world structural change: New perspectives for developing countries," World Development, Elsevier, vol. 13(3), pages 441-463, March.
    2. J Murdoch, 1995. "Actor-Networks and the Evolution of Economic Forms: Combining Description and Explanation in Theories of Regulation, Flexible Specialization, and Networks," Environment and Planning A, , vol. 27(5), pages 731-757, May.
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    Cited by:

    1. Kiri Le Heron & David Hayward, 2002. "The Moral Commodity: Production, Consumption, and Governance in the Australasian Breakfast Cereal Industry," Environment and Planning A, , vol. 34(12), pages 2231-2251, December.

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