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The Effect of Market Orientation and Organizational Flexibility on Corporate Entrepreneurship

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  • Hilton Barrett
  • Art Weinstein

Abstract

Corporate entrepreneurship (CE), flexibility (F), and market orientation (MO) are being recognized as key success factors in our increasingly competitive, global economy. This study builds a model (CEFMO) and examines the relationships among these factors and the relationship between these variables and business performance. All of these factors are controllable by management. Practical application of this research can lead to increased effectiveness for the firm and benefits for the firm's stakeholders.

Suggested Citation

  • Hilton Barrett & Art Weinstein, 1998. "The Effect of Market Orientation and Organizational Flexibility on Corporate Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 23(1), pages 57-70, October.
    • Handle: RePEc:sae:entthe:v:23:y:1998:i:1:p:57-70
    DOI: 10.1177/104225879802300103
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    References listed on IDEAS

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