IDEAS home Printed from https://ideas.repec.org/a/sae/anjomc/v16y2019i2p186-200.html
   My bibliography  Save this article

Prabhat Dairy: The Crossover Challenge in the Indian Market

Author

Listed:
  • Ram Subramanian

Abstract

Headquartered in the state of Maharashtra in India, Prabhat Dairy was one of the small, emerging private players in a growing market. India’s dairy market was dominated by farmer cooperatives who controlled both milk pricing and, to a large extent, its distribution. While the commodity side of the industry featured strong incumbents and low margins, the value-added milk market was both in high growth mode and rewarded strong players with sizeable margins. Prabhat had started in 1998 serving as an intermediary to players such as Mondelez, Abbott, Perfetti Van Mele, and Britannia but now wants to move into the consumer market. It faces significant challenges in this crossover and has to come up with the right strategy to address them.

Suggested Citation

  • Ram Subramanian, 2019. "Prabhat Dairy: The Crossover Challenge in the Indian Market," Asian Journal of Management Cases, , vol. 16(2), pages 186-200, September.
    • Handle: RePEc:sae:anjomc:v:16:y:2019:i:2:p:186-200
    DOI: 10.1177/0972820119858548
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0972820119858548
    Download Restriction: no
    File URL: https://libkey.io/10.1177/0972820119858548?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Rajendran, K. & Mohanty, Samarendu, 2004. "Dairy Co-Operatives And Milk Marketing In India: Constraints And Opportunities," Journal of Food Distribution Research, Food Distribution Research Society, vol. 35(2), pages 1-8, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Palsule-Desai, Omkar D., 2015. "Cooperatives for fruits and vegetables in emerging countries: Rationalization and impact of decentralization," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 81(C), pages 114-140.
    2. Liying Mu & Milind Dawande & Xianjun Geng & Vijay Mookerjee, 2016. "Milking the Quality Test: Improving the Milk Supply Chain Under Competing Collection Intermediaries," Management Science, INFORMS, vol. 62(5), pages 1259-1277, May.
    3. Tina L. Saitone & Richard J. Sexton & Benoît Malan, 2018. "Price premiums, payment delays, and default risk: understanding developing country farmers’ decisions to market through a cooperative or a private trader," Agricultural Economics, International Association of Agricultural Economists, vol. 49(3), pages 363-380, May.
    4. Vaibhavi Pingale & Niharika Singh, 2022. "Potential of Dairy Industry with Special Reference to Generating Employment in India," The Indian Journal of Labour Economics, Springer;The Indian Society of Labour Economics (ISLE), vol. 65(2), pages 519-532, June.
    5. Lili Geng & Shaocong Yan & Qi Lu & Xiaomeng Liang & Yufei Li & Yongji Xue, 2023. "A Rural Land Share Cooperative System for Alleviating the Small, Scattered, and Weak Dilemma in Agricultural Development: The Cases of Tangyue, Zhouchong, and Chongzhou," Agriculture, MDPI, vol. 13(9), pages 1-17, August.
    6. C Magesh Kumar & G Agalya, 2021. "Effectiveness of Distribution Channel in a Co-operative Dairy Plant: A Marketing Perspective," Shanlax International Journal of Management, Shanlax Journals, vol. 8(4), pages 47-53, April.
    7. Kumar, Anjani & Parappurathu, Shinoj & Joshi, P.K., 2013. "Structural Transformation in Dairy Sector of India," Agricultural Economics Research Review, Agricultural Economics Research Association (India), vol. 26(2).
    8. Goutam Sutar & Rakesh Arrawatia & Krantiraditya Dhalmahapatra & Ashish Garg & Deepak Kumar, 2023. "Performance assessment of Dairy Cooperative Societies (DCSs): an AHP based composite index approach," Annals of Operations Research, Springer, vol. 326(2), pages 751-782, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:anjomc:v:16:y:2019:i:2:p:186-200. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.