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The consumption of wine: a analysis of market conducted in Sicily

Author

Listed:
  • Maurizio Lanfranchi

    (University of Messina, Italy)

  • Carlo Giannetto

    (University of Messina, Italy)

Abstract

The methodology used in conducting the research project was of a quantitative and random kind. Random surveying refers to the identification of the prominent factors, from which consumers’ purchasing behavior derives. In order to carry out the research a motivational survey was conducted using a methodology of seeking opinions through answers to a questionnaire. As a first step members of the research team designed and developed the research hypothesis, identified the questions to be asked in the survey and drew up the questionnaire to be given to the sample of consumers. The tool used for processing data consisted of the creation of a double entry table and estimation of the log-likelihood ratio test with relative p-value. The fixed level of significance for the overall statistical analysis was a=0,05. The log-likelihood ratio test, referred to in statistics literature as the G test, was used to evaluate the association between the two qualitative variables.

Suggested Citation

  • Maurizio Lanfranchi & Carlo Giannetto, 2013. "The consumption of wine: a analysis of market conducted in Sicily," Romanian Statistical Review, Romanian Statistical Review, vol. 61(11), pages 21-31, December.
    • Handle: RePEc:rsr:journl:v:61:y:2013:i:11:p:21-31
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    References listed on IDEAS

    as
    1. Maurizio Lanfranchi & Carlo Giannetto, 2011. "The tourist district model of competitiveness for economic development in local territorial," The Annals of Dimitrie Cantemir Christian University. Economy, Commerce and Tourism Series, Faculty of Management in Tourism and Commerce Bucharest, "Dimitrie Cantemir" Christian University, Bucharest, Romania, vol. 3(1), pages 7-15, June.
    2. Zelterman, D., 1988. "Likelihood ratio tests for central mixtures," Statistics & Probability Letters, Elsevier, vol. 6(4), pages 275-279, March.
    3. Francesco Marangon & Stefania Troiano & Gian Pietro Zaccomer, 2010. "Competitivit? della vitivinicoltura di qualit?: la doc "Collio"," Economia agro-alimentare, FrancoAngeli Editore, vol. 12(3), pages 87-104.
    4. Fujikoshi, Yasunori & von Rosen, Dietrich, 2000. "LR Tests for Random-Coefficient Covariance Structures in an Extended Growth Curve Model," Journal of Multivariate Analysis, Elsevier, vol. 75(2), pages 245-268, November.
    5. Maurizio Lanfranchi, 2012. "Economy of Globalization and Market Crisis: What Solution for the Agricultural Sector," Chapters, in: Hector Cuadra-Montiel (ed.), Globalization - Approaches to Diversity, IntechOpen.
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