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The Use of Balanced Scorecard in Implementation of the User-Driven Innovation Concept

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  • Marzena KRAWCZYK

    (Univesity of Lodz, Poland)

Abstract

Customers play a crucial role in innovation processes. Their importance is proved by numerous theories and innovation models which put users and clients in the heart of innovation processes. One of the newest concept, popular in Scandinavian countries, picking up this thread is the User–Driven Innovation (UDI). To increase probability of innovation success consumers must be involved in the firm’s business model / innovation strategy, becoming a part of the innovation processes and all other stakeholders should be aware of the significance and character of the linkage between customer and company. As a result, building, implementing and monitoring of the customer–oriented innovation strategy should take place. The Balanced Scorecard (BSC) may turn out to be very helpful in achieving the above. The aim of this paper is to show that BSC may be a device of implementing the User–Driven Innovation concept, helping to understand UDI assumptions and the role of customers in creating value. Examples of strategic goals and performance indicators presented in this paper may be used by enterprises, which intend to build UDI-based BSC.

Suggested Citation

  • Marzena KRAWCZYK, 2015. "The Use of Balanced Scorecard in Implementation of the User-Driven Innovation Concept," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 18(2), pages 293-309, December.
    • Handle: RePEc:rom:econmn:v:18:y:2015:i:2:p:293-309
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    References listed on IDEAS

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    1. Eric von Hippel, 1986. "Lead Users: A Source of Novel Product Concepts," Management Science, INFORMS, vol. 32(7), pages 791-805, July.
    2. von Hippel, Eric, 1976. "The dominant role of users in the scientific instrument innovation process," Research Policy, Elsevier, vol. 5(3), pages 212-239, July.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Balanced Scorecard; customer; innovation; User-Driven Innovation.;
    All these keywords.

    JEL classification:

    • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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