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The Competitive Effects of Resale Price Maintenance

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  • Thomas W. Gilligan
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    Abstract

    Resale price maintenance (RPM) occurs when an upstream firm dictates pricing policies at subsequent stages of the distribution process. The allocative and productive effects of RPM are theoretically ambiguous, and existing empirical studies have not resolved the theoretical disputes. Utilizing the share price response of firms subject to antitrust challenges to RPM, the empirical analysis in this article indicates that this practice is used for a variety of reasons and produces a range of allocative and productive effects. The analysis also indicates that the structural characteristics of firms and industries that use RPM are important determinants of its effects. These results have implications for the theory of vertical control and for interpreting recommendations about the conduct of contemporary antitrust policy toward RPM.

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    Bibliographic Info

    Article provided by The RAND Corporation in its journal RAND Journal of Economics.

    Volume (Year): 17 (1986)
    Issue (Month): 4 (Winter)
    Pages: 544-556

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    Handle: RePEc:rje:randje:v:17:y:1986:i:winter:p:544-556

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    Web page: http://www.rje.org

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    Cited by:
    1. Klein, Gordon J. & Günster, Andrea, 2013. "Enforcement of European Competition Policy - Impact on Competition and Efficiency," Annual Conference 2013 (Duesseldorf): Competition Policy and Regulation in a Global Economic Order 79989, Verein für Socialpolitik / German Economic Association.
    2. Kálecz-Simon, András & Bakó, Barna, 2012. "Vertikális korlátozások - növelik vagy csökkentik a jólétet?. Érvek az irodalomból
      [Vertical constraints - do they increase or reduce welfare?. Arguments in the literature]
      ," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(10), pages 1138-1159.
    3. David Andrés Camargo Mayorga & Johan Ricardo Páez Castillo & Ángel David Roncancio García, 2010. "Consideraciones teóricas y empíricas acerca del Resale Price Maintenance," REVISTA FACULTAD DE CIENCIAS ECONÓMICAS, UNIVERSIDAD MILITAR NUEVA GRANADA.
    4. Cooper, James C. & Froeb, Luke M. & O'Brien, Dan & Vita, Michael G., 2005. "Vertical antitrust policy as a problem of inference," International Journal of Industrial Organization, Elsevier, vol. 23(7-8), pages 639-664, September.

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