Student Relationship Management in Germany – Foundations and Opportunities
AbstractThe objective of the article is to introduce to the topic of Student Relationship Management (SRM) in Germany. The concept has been derived from the idea of a Customer Relationship Management (CRM), which has already been successfully implemented in many enterprises. Its objective is to canvass for customers, obtain their loyalty towards the company and, if necessary, win them back. Furthermore, potential uses of a SRM within the context of Higher Education Management will be demonstrated by means of examples of German universities and by applying new methods.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Rainer Hampp Verlag in its journal Management Revue - The international Review of Management Studies.
Volume (Year): 18 (2007)
Issue (Month): 2 ()
Contact details of provider:
Web page: http://www.hampp-verlag.de/
Postal: Rainer Hampp Verlag, Marktplatz 5, 86415 Mering, Germany
Find related papers by JEL classification:
- F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
- J53 - Labor and Demographic Economics - - Labor-Management Relations, Trade Unions, and Collective Bargaining - - - Labor-Management Relations; Industrial Jurisprudence
- M10 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - General
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Rainer Hampp).
If references are entirely missing, you can add them using this form.