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L'évolution technologique de l'industrie des phytosanitaires : quelles interactions avec l'agriculture ?

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  • Gérald Assouline

Abstract

[eng] The understanding of the technological evolution of the pesticide industry relies upon an examination of technical change potentialities and constraints and integration of the economic reality of agriculture. On one side, chemists have to defend their specificities and market shares. Famers know how to count and choose in fonction of the price and not only of the quality and inclination for new products ; more than ever, marketing and communication policies are tools for products and marks differentiation. On the other side, agrochemical industry participates strongly to a new technological pattern consolidation based on plant and biotechnologies. Is it a way to fit the durable crisis ? Or, is that orientation able to push on agricultural economy and to help (Which ?) farmers to resolve their financial and technical problems ? [fre] La compréhension de l'évolution technologique de l'industrie des phytosanitaires s'appuie sur un examen des potentialités et des contraintes du progrès technique mais aussi sur la prise en compte de la réalité économique de l'agriculture notamment. D'un côté, face à un monde agricole en mutation, les chimistes doivent défendre leur "métier" et leurs parts de marché. Les agriculteurs savent compter et arbitrer en fonction du prix et non plus seulement sur la qualité ou sur l'engouement pour la nouveauté ; plus que jamais, les politiques de marketing et de communication sont les outils de la différenciation des produits et des marques. De l'autre, cette industrie agro-chimique, progressivement et puissamment, participe à la mise en place d'un nouveau modèle technique centré sur la plante et les biotechnologies. S'agit-il alors d'une voie d'adaptation à une crise durable ? Ou au contraire, cette orientation est-elle susceptible de relancer l'économie agricole et d'aider les (quels ?) agriculteurs à dépasser leurs problèmes économiques et techniques ?

Suggested Citation

  • Gérald Assouline, 1989. "L'évolution technologique de l'industrie des phytosanitaires : quelles interactions avec l'agriculture ?," Économie rurale, Programme National Persée, vol. 192(1), pages 42-48.
    • Handle: RePEc:prs:recoru:ecoru_0013-0559_1989_num_192_1_3989
    DOI: 10.3406/ecoru.1989.3989
    Note: DOI:10.3406/ecoru.1989.3989
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    References listed on IDEAS

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    1. Walsh, Vivien, 1984. "Invention and innovation in the chemical industry: Demand-pull or discovery-push?," Research Policy, Elsevier, vol. 13(4), pages 211-234, August.
    2. Achilladelis, Basil & Schwarzkopf, Albert & Cines, Martin, 1987. "A study of innovation in the pesticide industry: Analysis of the innovation record of an industrial sector," Research Policy, Elsevier, vol. 16(2-4), pages 175-212, August.
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