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Predicting Determinants of Use Mobile Commerce through Modelling Non-Linear Relationships

Author

Listed:
  • Hasan Oudah Abdullah
  • Krar Muhsin Thajil
  • Alhamzah Alnoor
  • Hadi Al-Abrrow
  • Khai Wah Khaw
  • XinYing Chew
  • Abdullah Mohammed Sadaa

Abstract

This study aims to predict and assess the antecedents of use social commerce using dual-stage structural equation modelling and artificial neural network analysis. This study sheds light on the role of perceived risks in developing the relationship of each of the social bonds and the social network on the convenience of adopting wearable payment. The interactive role of barriers of using the wearable payment for the relationship convenience of adopting wearable payment and intention to use social commerce was also explored. Finally, this study highlighted the effect of the mediating variable of the convenience of adopting wearable payment. The survey was adopted by surveying 334 people with an online shopping experience. The results confirmed the role of interactive variables, perceived risk, and barriers of using wearable payment in increasing intention to use social commerce. On the other hand, the convenience of wearable payment adoption has fully mediated the relationship between social bonds, social network theories and intention to use social commerce. Implications for Central European audience: The findings of this study contribute to providing academics and practitioners with a deep insight into the antecedents of social commerce to develop practices and policies that increase intentions to use social commerce.

Suggested Citation

  • Hasan Oudah Abdullah & Krar Muhsin Thajil & Alhamzah Alnoor & Hadi Al-Abrrow & Khai Wah Khaw & XinYing Chew & Abdullah Mohammed Sadaa, 2022. "Predicting Determinants of Use Mobile Commerce through Modelling Non-Linear Relationships," Central European Business Review, Prague University of Economics and Business, vol. 2022(5), pages 23-47.
    • Handle: RePEc:prg:jnlcbr:v:2022:y:2022:i:5:id:306:p:23-47
    DOI: 10.18267/j.cebr.306
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    References listed on IDEAS

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    1. Enkel, Ellen & Heil, Sebastian & Hengstler, Monika & Wirth, Henning, 2017. "Exploratory and exploitative innovation: To what extent do the dimensions of individual level absorptive capacity contribute?," Technovation, Elsevier, vol. 60, pages 29-38.
    2. Yadav, Manjit S. & de Valck, Kristine & Hennig-Thurau, Thorsten & Hoffman, Donna L. & Spann, Martin, 2013. "Social Commerce: A Contingency Framework for Assessing Marketing Potential," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 311-323.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    social bond theory; social commerce; social network theory; perceived risk; wearable payment;
    All these keywords.

    JEL classification:

    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics

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