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The Successful Internationalization of Intesa Sanpaolo Bank in Central and Eastern Europe: Acquisitions, Insidership and the Uppsala Model

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  • Stefano Valdemarin

Abstract

The study of internationalization processes of multinational enterprises and its evolution is one of the most important topics in the domain of international business. According to the Uppsala model and the business network view, being an insider in local networks is a fundamental issue for service companies such as banking groups because of their strong intangible dimension. That's why VUB Bank is an extraordinary bank. It has a little office in Prague, the only one in Czech Republic, and, at the same time, owns 233 branches in Slovakia. But this bank is a subsidiary of Intesa Sanpaolo, the biggest Italian banking Group, one of the leaders in the European market. Starting from this empirical observation, and using an inductive methodology, this paper will try to explain how the Intesa Sanpaolo Group successfully created a business network in Slovakia, its first market by total assets in Central and Eastern Europe. Our study shows that Banking Groups can overcome the liability of outsidership through a progressive commitment and a "local-passport strategy" based on the acquisition of existing companies.

Suggested Citation

  • Stefano Valdemarin, 2018. "The Successful Internationalization of Intesa Sanpaolo Bank in Central and Eastern Europe: Acquisitions, Insidership and the Uppsala Model," Central European Business Review, Prague University of Economics and Business, vol. 2018(1), pages 46-57.
    • Handle: RePEc:prg:jnlcbr:v:2018:y:2018:i:1:id:195:p:46-57
    DOI: 10.18267/j.cebr.195
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    More about this item

    Keywords

    Internationalization; Uppsala Model; mergers and acquisitions; networks; Central and Eastern Europe;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages

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