IDEAS home Printed from https://ideas.repec.org/a/plo/pone00/0167779.html
   My bibliography  Save this article

Measuring Ethnic Preferences in Bosnia and Herzegovina with Mobile Advertising

Author

Listed:
  • Annerose Nisser
  • Nils B Weidmann

Abstract

We present a field experiment that uses geo-referenced smartphone advertisements to measure ethnic preferences at a highly disaggregated level. Different types of banners advertising a vote matching tool are randomly displayed to mobile Internet users in Bosnia and Herzegovina, while recording their spatial coordinates. Differences in the response (click) rate to different ethnic cues on these banners are used to measure temporal and spatial variation in ethnic preferences among the population of Bosnia and Herzegovina. Our study lays out the theoretical and practical underpinnings of this technology and discusses its potential for future applications, but also highlights limitations of this approach.

Suggested Citation

  • Annerose Nisser & Nils B Weidmann, 2016. "Measuring Ethnic Preferences in Bosnia and Herzegovina with Mobile Advertising," PLOS ONE, Public Library of Science, vol. 11(12), pages 1-11, December.
    • Handle: RePEc:plo:pone00:0167779
    DOI: 10.1371/journal.pone.0167779
    as

    Download full text from publisher

    File URL: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0167779
    Download Restriction: no
    File URL: https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0167779&type=printable
    Download Restriction: no
    File URL: https://libkey.io/10.1371/journal.pone.0167779?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Benn Eifert & Edward Miguel & Daniel N. Posner, 2010. "Political Competition and Ethnic Identification in Africa," American Journal of Political Science, John Wiley & Sons, vol. 54(2), pages 494-510, April.
    2. Alberto Alesina & Reza Baqir & William Easterly, 1999. "Public Goods and Ethnic Divisions," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 114(4), pages 1243-1284.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Cemal Eren Arbatlı & Quamrul H. Ashraf & Oded Galor & Marc Klemp, 2020. "Diversity and Conflict," Econometrica, Econometric Society, vol. 88(2), pages 727-797, March.
    2. Bluhm, Richard & Thomsson, Kaj, 2020. "Holding on? Ethnic divisions, political institutions and the duration of economic declines," Journal of Development Economics, Elsevier, vol. 144(C).
    3. Ananyev, Maxim & Poyker, Michael, 2023. "Identity and conflict: Evidence from Tuareg rebellion in Mali," World Development, Elsevier, vol. 161(C).
    4. Victor Ginsburgh & Shlomo Weber, 2016. "Linguistic Diversity, Standardization, and Disenfranchisement: Measurement and Consequences," ULB Institutional Repository 2013/277407, ULB -- Universite Libre de Bruxelles.
    5. Lars Ivar Oppedal Berge & Kjetil Bjorvatn & Simon Galle & Edward Miguel & Daniel N. Posner & Bertil Tungodden & Kelly Zhang, 2015. "How Strong are Ethnic Preferences?," NBER Working Papers 21715, National Bureau of Economic Research, Inc.
    6. Jennifer Oetzel & Chang Hoon Oh, 2019. "Melting pot or tribe? Country-level ethnic diversity and its effect on subsidiaries," Journal of International Business Policy, Palgrave Macmillan, vol. 2(1), pages 37-61, March.
    7. Merima Ali & Odd-Helge Fjeldstad & Boqian Jiang & Abdulaziz B Shifa, 2019. "Colonial Legacy, State-building and the Salience of Ethnicity in Sub-Saharan Africa," The Economic Journal, Royal Economic Society, vol. 129(619), pages 1048-1081.
    8. Bluhm, Richard & Thomsson, Kaj, 2015. "Ethnic divisions, political institutions and the duration of declines," VfS Annual Conference 2015 (Muenster): Economic Development - Theory and Policy 112863, Verein für Socialpolitik / German Economic Association.
    9. Nicolas Berman & Mathieu Couttenier & Victoire Girard, 2023. "Mineral Resources and the Salience of Ethnic Identities," The Economic Journal, Royal Economic Society, vol. 133(653), pages 1705-1737.
    10. Devarajan, Shantayanan & Khemani, Stuti & Walton, Michael, 2011. "Civil Society, Public Action and Accountability in Africa," Working Paper Series rwp11-036, Harvard University, John F. Kennedy School of Government.
    11. Cemal Eren Arbatli & Quamrul H. Ashraf & Oded Galor, 2015. "The Nature of Conflict," Department of Economics Working Papers 2015-08, Department of Economics, Williams College, revised Aug 2015.
    12. Grossman, Shelby & Honig, Dan, 2017. "Evidence from Lagos on Discrimination across Ethnic and Class Identities in Informal Trade," World Development, Elsevier, vol. 96(C), pages 520-528.
    13. Bluhm, Richard & Thomsson, Kaj, 2015. "Ethnic divisions, political institutions and the duration of declines: A political economy theory of delayed recovery," Hannover Economic Papers (HEP) dp-556, Leibniz Universität Hannover, Wirtschaftswissenschaftliche Fakultät.
    14. Victor Ginsburgh & Shlomo Weber, 2013. "Linguistic diversity, standardization and disenfranchisement. Measurement and consequences," ULB Institutional Repository 2013/152436, ULB -- Universite Libre de Bruxelles.
    15. Samuel Bazzi & Matthew Gudgeon, 2021. "The Political Boundaries of Ethnic Divisions," American Economic Journal: Applied Economics, American Economic Association, vol. 13(1), pages 235-266, January.
    16. Eunbin Chung & Inbok Rhee, 2022. "Disasters and intergroup peace in sub-Saharan Africa," Journal of Peace Research, Peace Research Institute Oslo, vol. 59(1), pages 58-72, January.
    17. Cemal Eren Arbatli & Quamrul Ashraf & Oded Galor, 2013. "The Nature of Civil Conflict," Working Papers 2013-15, Brown University, Department of Economics.
    18. Leeson, Peter T., 2005. "Endogenizing fractionalization," Journal of Institutional Economics, Cambridge University Press, vol. 1(1), pages 75-98, June.
    19. J. Clark & Robert Lawson & Alex Nowrasteh & Benjamin Powell & Ryan Murphy, 2015. "Does immigration impact institutions?," Public Choice, Springer, vol. 163(3), pages 321-335, June.
    20. Leopoldo Fergusson & Carlos Molina, 2020. "Facebook Causes Protests," HiCN Working Papers 323, Households in Conflict Network.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:plo:pone00:0167779. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: plosone (email available below). General contact details of provider: https://journals.plos.org/plosone/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.