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Revisiting The Applicability Of Porter’S Model To The Portuguese Manufacturing: A Departure From Traditional Strategies

Author

Listed:
  • João Veríssimo Lisboa

    (University of Coimbra, School of Economics and Institute of Systems and Robotics)

  • Mário Gomes Augusto

    (University of Coimbra, School of Economics and Institute of Systems and Robotics)

  • Mahmoud M. Yasin

    (East Tennessee State University, Department of Management & Marketing)

Abstract

The purpose of this paper is to analyze the strategies utilized in the Portuguese manufacturing environ-ment, and to compare the results with those of a similar study conducted in 1993. Self-administered surveys were employed and a total sample of 229 firms were used for the analysis. The responses were factor analyzed to establish patterns of strategic behaviours. In comparison with 1993, today’s Portuguese manu-facturing firms are using more product development and innovation in order to offer many new customized products to different markets. In most cases, they are capitalizing on flexible manufacturing to achieve more depth and breadth in their product lines. Classification- JEL:

Suggested Citation

  • João Veríssimo Lisboa & Mário Gomes Augusto & Mahmoud M. Yasin, 2012. "Revisiting The Applicability Of Porter’S Model To The Portuguese Manufacturing: A Departure From Traditional Strategies," Portuguese Journal of Management Studies, ISEG, Universidade de Lisboa, vol. 0(1), pages 83-98.
    • Handle: RePEc:pjm:journl:v:xvii:y:2012:i:1:p:83-98
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    References listed on IDEAS

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    1. Yiannis E. Spanos & George Zaralis & Spyros Lioukas, 2004. "Strategy and industry effects on profitability: evidence from Greece," Strategic Management Journal, Wiley Blackwell, vol. 25(2), pages 139-165, February.
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