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Process Pedagogical Approaches – A Tool To Reach Target Groups Of Universities


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  • Martina Ferencová

    (Faculty of Management, University of Presov in Presov)

  • Jana Jurková

    (Faculty of Management, University of Presov in Presov)

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    The article deals with classical and innovation methods used in pedagogical process at universities and their influence on development of capabilities of graduates of faculties. Capabilities which students obtain in education process complete their professional profile and can be helpful in ensuring their employability in the labour market. Therefore it is very important to promote process-oriented pedagogical approaches as a specific tool of marketing mix of universities and innovation methods as an integral part of this tool. The use of modern teaching methods is a sign of significant competitive advantage nowadays. Universities should pay attention to examining opportunities to streamline the tools of communication policy in their promotion. Responses to new forms of marketing communication presenting new process-oriented pedagogical approaches can also help universities with redefinition of their target audiences.

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    Bibliographic Info

    Article provided by Czestochowa Technical University, Department of Management in its journal Polish Journal of Management Studies.

    Volume (Year): 5 (2012)
    Issue (Month): 1 (June)
    Pages: 294-304

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    Handle: RePEc:pcz:journl:v:5:y:2012:i:1:p:294-304

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    Related research

    Keywords: university; marketing mix; process pedagogical approaches; innovation methods; capabilities; communication policy;

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    Cited by:
    1. Cristinel Constantin, 2013. "The Necessity To Improve Quality In Higher Education Services. Case Of Romania," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, Czestochowa Technical University, Department of Management, vol. 8(1), pages 57-65, December.


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