Effective Implementation Of E-Crm Strategy
AbstractIn the era of digital economy customer satisfaction and loyalty are key factors for the establishment of good relations with customers and partners in the supply chain. For customers to be satisfied data protection and privacy are prerequisite for obtaining quality information. Information gathered may be transformed through a system of business intelligence into a complete enterprise resource planning system. This results in creation of integrated business systems. Using the innovative solutions enables integration of customers, partners and suppliers in a virtual network that is oriented to the end users. The challenge for the companies in the future is introducing the concept of electronic customer relationship management - CRM to increase productivity and profits of the company and thus gain a sustainable competitive advantage. Companies are increasingly exploring the market and searching the best ways to meet needs and requirements of their customers. In order to adapt to digital economy and accept new business philosophy many companies will implement modern technology and software solutions like e-CRM to their information systems.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Czestochowa Technical University, Department of Management in its journal Polish Journal of Management Studies.
Volume (Year): 1 (2010)
Issue (Month): 1 (May)
CRM; Satisfaction; Loyalty; Software solutions; Integrated business systems;
Find related papers by JEL classification:
- A00 - General Economics and Teaching - - General - - - General
- C00 - Mathematical and Quantitative Methods - - General - - - General
- P00 - Economic Systems - - General - - - General
You can help add them by filling out this form.
CitEc Project, subscribe to its RSS feed for this item.
- Ioan, Done & Ivana, Domazet, 2011. "Improving the quality of human resources by implementation of internal marketing," MPRA Paper 35363, University Library of Munich, Germany, revised 17 Oct 2011.
- repec:pcz:journl:v:6:y:2012:i:1:p:151-161 is not listed on IDEAS
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Paula Bajdor).
If references are entirely missing, you can add them using this form.