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Bridging the language barrier: a Chinese place branding literature review from 1996 to 2018

Author

Listed:
  • Yingying Wu

    (Communication University of China)

  • Bowen Zhang

    (University of Leicester)

  • Dian Wang

    (University of Leicester)

Abstract

From the publication of its first study in 1993 up to the present day, place branding theory is relatively new and still developing. The research in English is abundant, but there is very little review of China’s research. Although there are a large number of Chinese place branding research published, most of these studies are published in Chinese, and it is difficult to form communication among scholars worldwide. The value of these literatures is that they provide scholars, students, and practitioners with a different angle and a critical assessment of existing research on the topic of place branding. By summarizing the existing Chinese place branding literature, this literature review not only describes the main themes and issues of Chinese research in this field, but also clarifies the future directions. Three main periods are identified in the development of Chinese place branding research, and the conceptual characteristics are summarized.

Suggested Citation

  • Yingying Wu & Bowen Zhang & Dian Wang, 2021. "Bridging the language barrier: a Chinese place branding literature review from 1996 to 2018," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(2), pages 140-154, June.
    • Handle: RePEc:pal:pbapdi:v:17:y:2021:i:2:d:10.1057_s41254-020-00160-9
    DOI: 10.1057/s41254-020-00160-9
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    References listed on IDEAS

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    1. Stylidis, Dimitrios & Shani, Amir & Belhassen, Yaniv, 2017. "Testing an integrated destination image model across residents and tourists," Tourism Management, Elsevier, vol. 58(C), pages 184-195.
    2. Erik-Hans Klijn & Jasper Eshuis & Erik Braun, 2012. "The Influence of Stakeholder Involvement on The Effectiveness of Place Branding," Public Management Review, Taylor & Francis Journals, vol. 14(4), pages 499-519, May.
    3. Julian Stubbs & Gary Warnaby, 2015. "Rethinking Place Branding from a Practice Perspective: Working with Stakeholders," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 101-118, Springer.
    4. Orth, Ulrich R. & Malkewitz, Keven, 2012. "The Accuracy of Design-based Judgments: A Constructivist Approach," Journal of Retailing, Elsevier, vol. 88(3), pages 421-436.
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