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Storytelling the internationalization of the multinational enterprise

Author

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  • Usha C V Haley

    (College of Business & Economics, West Virginia University, Morgantown, USA)

  • David M Boje

    (Department of Management, New Mexico State University, Las Cruces, USA)

Abstract

Internationalization deals with expansion across space and time. Researchers have framed internationalization as market growth and expansion through foreign direct investment (FDI). We use narrative theory to frame a bigger, richer picture. Using Mikhail Bakhtin’s typology of nine space–time conceptions and directed observations of McDonald’s Corporation, we show how multinational enterprises (MNEs) create narratives of internationalization to mitigate the risks of FDI. Competing space–time conceptions in consumers’, authors’ and societies’ stories interact with managerial narratives to affect international product and task environments. We increase awareness of MNEs’ storytelling by offering a typology of stakeholders’ stories across space and time.

Suggested Citation

  • Usha C V Haley & David M Boje, 2014. "Storytelling the internationalization of the multinational enterprise," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 45(9), pages 1115-1132, December.
    • Handle: RePEc:pal:jintbs:v:45:y:2014:i:9:p:1115-1132
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    Citations

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    Cited by:

    1. A. Rebecca Reuber, 2016. "An Assemblage–Theoretic Perspective on the Internationalization Processes of Family Firms," Entrepreneurship Theory and Practice, , vol. 40(6), pages 1269-1286, November.
    2. Elsahn, Ziad & Earl, Anna, 2022. "Alternative ways of studying time in qualitative international business research: A review and future agenda," Journal of International Management, Elsevier, vol. 28(3).
    3. Járfás Zsuzsanna, 2019. "It’s a Relationship Business! An Embedded Network’s Internationalization as a Process of Sense-Giving and Sensemaking: The Case of Japan, Shipping Industry," Marketing – from Information to Decision Journal, Sciendo, vol. 2(1), pages 16-29, June.
    4. Xing, Yijun & Liu, Yipeng & Tarba, Shlomo & Cooper, Sir Cary L., 2017. "Servitization in mergers and acquisitions: Manufacturing firms venturing from emerging markets into advanced economies," International Journal of Production Economics, Elsevier, vol. 192(C), pages 9-18.
    5. Genevieve Musca & Linda Rouleau & Caroline Mellet & Frédérique Sitri & Sarah de Vogüé, 2018. "From boat to bags: The role of material chronotopes in adaptive sensemaking," Post-Print hal-01975340, HAL.
    6. Amdam, Rolv Petter & Lunnan, Randi & Bjarnar, Ove & Halse, Lise Lillebrygfjeld, 2020. "Keeping up with the neighbors: The role of cluster identity in internationalization," Journal of World Business, Elsevier, vol. 55(5).
    7. Lorraine Eden & Charles F. Hermann & Stewart R. Miller, . "Evidence-based policymaking in a VUCA world," UNCTAD Transnational Corporations Journal, United Nations Conference on Trade and Development.
    8. Insik Jeong & Jong-Ho Lee & Eunmi Kim, 2019. "Determinants of brand localization in international markets," Service Business, Springer;Pan-Pacific Business Association, vol. 13(1), pages 75-100, March.
    9. Lars Håkanson, 2021. "The death of the Uppsala school: Towards a discourse-based paradigm?," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 52(7), pages 1417-1424, September.
    10. Catherine Welch & Eriikka Paavilainen-Mäntymäki & Rebecca Piekkari & Emmanuella Plakoyiannaki, 2022. "Reconciling theory and context: How the case study can set a new agenda for international business research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(1), pages 4-26, February.
    11. Sörgärde, Nadja, 2020. "Story-dismantling, story-meandering, and story-confirming: Organizational identity work in times of public disgrace," Scandinavian Journal of Management, Elsevier, vol. 36(3).
    12. Hoorani, Bareerah Hafeez & Plakoyiannaki, Emmanuella & Gibbert, Michael, 2023. "Understanding time in qualitative international business research: Towards four styles of temporal theorizing," Journal of World Business, Elsevier, vol. 58(1).
    13. Genevieve Musca & Linda Rouleau & Caroline Facq-Mellet & Frédérique Sitri & Sarah de Vogüé, 2018. "From boat to bags: The role of material chronotopes in adaptive sensemaking," Post-Print hal-01928127, HAL.
    14. Alvaro Cuervo-Cazurra & Ulf Andersson & Mary Yoko Brannen & Bo Bernhard Nielsen & A. Rebecca Reuber, 2016. "From the Editors: Can I trust your findings? Ruling out alternative explanations in international business research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 47(8), pages 881-897, October.
    15. Ryan, Paul & Geoghegan, Will & Hilliard, Rachel, 2018. "The microfoundations of firms’ explorative innovation capabilities within the triple helix framework," Technovation, Elsevier, vol. 76, pages 15-27.
    16. Elena Sira, 2015. "Slovak Food Processing Industry In The Context Of Globalisation And Integration Tendencies," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 11(1), pages 158-167, June.
    17. Eduardsen, Jonas & Marinova, Svetla, 2020. "Internationalisation and risk: Literature review, integrative framework and research agenda," International Business Review, Elsevier, vol. 29(3).
    18. Welch, Catherine & Piekkari, Rebecca, 2017. "How should we (not) judge the ‘quality’ of qualitative research? A re-assessment of current evaluative criteria in International Business," Journal of World Business, Elsevier, vol. 52(5), pages 714-725.

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