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Cultural Adaptation of Business Expatriates in the Host Marketplace

Author

Listed:
  • Sunkyu Jun

    (Hannam University)

  • James W Gentry

    (University of Nebraska)

  • Yong J Hyun

    (Ajou University)

Abstract

Satisfaction with the host culture has been found to influence the expatriate's commitment to the local operation and to the parent company. This paper investigates the role that the expatriate's consumer experiences play in the determination of his/her satisfaction with the new culture. Market alienation has a negative effect on satisfaction, but it is reduced by participation in the host marketplace. Further, cultural knowledge was not found to be directly related to satisfaction with the host culture, but rather was related indirectly through its association with participation in the host marketplace.© 2001 JIBS. Journal of International Business Studies (2001) 32, 369–377

Suggested Citation

  • Sunkyu Jun & James W Gentry & Yong J Hyun, 2001. "Cultural Adaptation of Business Expatriates in the Host Marketplace," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 32(2), pages 369-377, June.
    • Handle: RePEc:pal:jintbs:v:32:y:2001:i:2:p:369-377
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    Cited by:

    1. Kui Ming Tiong, 2017. "Cross-cultural Adaptation Index of Chinese Expatriates in Malaysia: Extended Location-Specific Advantages," GATR Journals gjbssr474, Global Academy of Training and Research (GATR) Enterprise.
    2. Jia, Fu & Rutherford, Christine & Lamming, Richard, 2016. "Cultural adaptation and socialisation between Western buyers and Chinese suppliers: The formation of a hybrid culture," International Business Review, Elsevier, vol. 25(6), pages 1246-1261.
    3. Grinstein, Amir & Wathieu, Luc, 2012. "Happily (mal)adjusted: Cosmopolitan identity and expatriate adjustment," International Journal of Research in Marketing, Elsevier, vol. 29(4), pages 337-345.
    4. Stoyan Stoyanov & Richard Woodward & Veselina Stoyanova, 2018. "The Embedding of Transnational Entrepreneurs in Diaspora Networks: Leveraging the Assets of Foreignness," Management International Review, Springer, vol. 58(2), pages 281-312, April.
    5. Salvador Barrios & Juan Miguel Benito, 2010. "The Location Decisions of Multinationals and the Cultural Link: Evidence from Spanish Direct Investment Abroad," Economic Papers, The Economic Society of Australia, vol. 29(2), pages 181-196, June.
    6. Jesper EDMAN & Riki TAKEUCHI, 2021. "Do Japanese Expatriates Matter for Foreign Subsidiary Performance? A Role-Based Analysis of Three-Wave Panel Data," Discussion papers 21046, Research Institute of Economy, Trade and Industry (RIETI).
    7. Apoorva Ghosh, 2013. "Interpersonal Cross-Cultural Contact," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 38(1-2), pages 81-101, February.
    8. Joardar, Arpita & Wu, Sibin, 2017. "Liabilities and benefits: Examining the two sides of the foreignness coin from entrepreneurial perspective," International Business Review, Elsevier, vol. 26(6), pages 1157-1167.
    9. Dey, Bidit L. & Nasef, Youssef Tarek & Brown, David M & Samuel, Lalnunpuia & Singh, Pallavi & Apostolidis, Chrysostomos, 2023. "(Im)migrants’ appropriation of culture: Reciprocal influence of personal and work contexts," Journal of World Business, Elsevier, vol. 58(2).
    10. Li, Julie Juan, 2008. "How to retain local senior managers in international joint ventures: The effects of alliance relationship characteristics," Journal of Business Research, Elsevier, vol. 61(9), pages 986-994, September.
    11. Abdoulkadre Ado & Elie Chrysostome & Zhan Su, 2016. "Examining Adaptation Strategies Of Sub-Saharan African Immigrant Entrepreneurs In China: The Case Of Guangdong," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 21(04), pages 1-25, December.

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