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Comparative Marketing: The First Twenty five Years1

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  • Jean J Boddewyn

    (Baruch College)

Abstract

This article reviews the field of Comparative Marketing in terms of scope, types, and depth of studies; methodological issues, conceptual and managerial payoffs, and teaching approaches. After its first quarter of a century as an international business topic, Comparative Marketing is still relatively green.© 1981 JIBS. Journal of International Business Studies (1981) 12, 61–79

Suggested Citation

  • Jean J Boddewyn, 1981. "Comparative Marketing: The First Twenty five Years1," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 12(1), pages 61-79, March.
    • Handle: RePEc:pal:jintbs:v:12:y:1981:i:1:p:61-79
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    Citations

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    Cited by:

    1. Elliott, Greg & Tam, Charles Chin Chiu, 2014. "Does culture matter to Chinese consumers? Empirical evidence," Australasian marketing journal, Elsevier, vol. 22(4), pages 314-324.
    2. Jaffe, Eugene Donald & Yi, Ling, 2007. "What are the drivers of channel length? Distribution reform in The People's Republic of China," International Business Review, Elsevier, vol. 16(4), pages 474-493, August.
    3. Leonidou, Leonidas C., 1995. "Export stimulation research: Review, evaluation and integration," International Business Review, Elsevier, vol. 4(2), pages 133-156, June.
    4. Kale, Sudhir H., 2010. "Cross-cultural study of channel relationship factors -- Antecedents of satisfaction in a retail setting: A commentary essay," Journal of Business Research, Elsevier, vol. 63(4), pages 439-441, April.
    5. Mohammad Taherdangkoo & Kamran Ghasemi & Mona Beikpour, 2017. "The role of sustainability environment in export marketing strategy and performance: a literature review," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 19(5), pages 1601-1629, October.
    6. Rashid, Md Sanuwar & Byun, Sang-Eun, 2018. "Are consumers willing to go the extra mile for fair trade products made in a developing country? A comparison with made in USA products at different prices," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 201-210.
    7. Peter W. Liesch & Lars Håkanson & Sara L. McGaughey & Stuart Middleton & Julia Cretchley, 2011. "The evolution of the international business field: a scientometric investigation of articles published in its premier journal," Scientometrics, Springer;Akadémiai Kiadó, vol. 88(1), pages 17-42, July.
    8. Nakata, Cheryl & Huang, Yili, 2005. "Progress and promise: the last decade of international marketing research," Journal of Business Research, Elsevier, vol. 58(5), pages 611-618, May.
    9. Michell, Paul & Lynch, James & Alabdali, Obaid, 1998. "New perspectives on marketing mix programme standardisation," International Business Review, Elsevier, vol. 7(6), pages 617-634, November.
    10. Knight, Gary A. & Spreng, Richard A. & Yaprak, Attila, 2003. "Cross-national development and validation of an international business measurement scale: the COISCALE," International Business Review, Elsevier, vol. 12(5), pages 581-599, October.
    11. Li, Tiger & Cavusgil, S. Tamer, 1995. "A classification and assessment of research streams in International Marketing," International Business Review, Elsevier, vol. 4(3), pages 251-277, September.

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