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Risks to Reputation: A Global Approach

Author

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  • Sophie Gaultier-Gaillard

    (Prism-Sorbonne, Université Paris 1-Sorbonne (France), 1 rue Victor Cousin – 75231Paris cedex 05, France.)

  • Jean-Paul Louisot

    (CARM_Institute, Master Professionnel de Gestion Globale des Risques et des Crises, Université Paris 1-Panthéon/Sorbonne, 19 rue de la Vieille Poste, 37530 Limeray, France.)

Abstract

Reputation is an intangible asset that directly affects the market value of the firm. Although reputation evidences belief that the firm is on a sustainable course, it is built on the trust established with all stakeholders through past proper behaviour. It proves more resilient than one might think at first but even menial misconducts, if repeated, can lead to a downfall. The demise of a few can engulf a whole industry when the transactions are based on trust in the fulfilment of future promises. This is why reputation has become an object of research for several branches of management sciences. The key drivers are still in need of refinement. Nevertheless, they can be summarized in one word: authenticity. The Geneva Papers (2006) 31, 425–445. doi:10.1057/palgrave.gpp.2510090

Suggested Citation

  • Sophie Gaultier-Gaillard & Jean-Paul Louisot, 2006. "Risks to Reputation: A Global Approach," The Geneva Papers on Risk and Insurance - Issues and Practice, Palgrave Macmillan;The Geneva Association, vol. 31(3), pages 425-445, July.
  • Handle: RePEc:pal:gpprii:v:31:y:2006:i:3:p:425-445
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    Citations

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    Cited by:

    1. Juan Pineiro-Chousa & Marcos Vizcaíno-González & M. Ángeles López-Cabarcos, 2016. "Reputation, Game Theory and Entrepreneurial Sustainability," Sustainability, MDPI, vol. 8(11), pages 1-13, November.
    2. Nisar, Tahir M. & Prabhakar, Guru & Ilavarasan, P. Vigneswara & Baabdullah, Abdullah M., 2020. "Up the ante: Electronic word of mouth and its effects on firm reputation and performance," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    3. Sophie Gaultier-Gaillard & Antoine Cardon, 2009. "Le Volontariat De Crise En Entreprise," Post-Print hal-00556626, HAL.
    4. Suomi, Kati & Järvinen, Raija, 2013. "Tracing reputation risks in retailing and higher-education services," Journal of Retailing and Consumer Services, Elsevier, vol. 20(2), pages 207-217.
    5. Justyna Fijalkowska & Beata Zyznarska-Dworczak & Przemyslaw Garsztka, 2017. "The Relation between the CSR and the Accounting Information System Data in Central and Eastern European (CEE) Countries – The Evidence of the Polish Financial Institutions," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 16(4), pages 490-521, December.
    6. Mohammed Al Awadh, 2023. "Assessing the Quality of Sustainable Airline Services Utilizing the Multicriteria Decision-Making Approach," Sustainability, MDPI, vol. 15(9), pages 1-19, April.
    7. Ali, Imran & Ali, Murad & Grigore, Georgiana & Molesworth, Mike & Jin, Zhongqi, 2020. "The moderating role of corporate reputation and employee-company identification on the work-related outcomes of job insecurity resulting from workforce localization policies," Journal of Business Research, Elsevier, vol. 117(C), pages 825-838.
    8. HakJun Song & Wenjia Ruan & Yunmi Park, 2019. "Effects of Service Quality, Corporate Image, and Customer Trust on the Corporate Reputation of Airlines," Sustainability, MDPI, vol. 11(12), pages 1-14, June.
    9. Sophie Gaultier-Gaillard & Michel Cros, 2010. "Les Imperatifs Hypothetiques D'Une Communication De Crise Reussie," Working Papers hal-00556617, HAL.
    10. Alfonso Siano & Francesca Conte & Sara Amabile & Agostino Vollero & Paolo Piciocchi, 2016. "Communicating Sustainability: An Operational Model for Evaluating Corporate Websites," Sustainability, MDPI, vol. 8(9), pages 1-16, September.

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