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The Quest for the Corporate Reputation Definition: Lessons from the Interconnection Model of Identity, Image, and Reputation

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  • Klement Podnar

    (University of Ljubljana)

  • Urša Golob

    (University of Ljubljana)

Abstract

This paper discusses the ongoing quest to define corporate reputation in the literature. It shows that while some attempts to define this concept have been quite fruitful, they have failed to present a basis for further studies in this area. The paper argues that an additional investigation into the relationships between the three main concepts of identity, image, and reputation might help scholars evaluate and elaborate on the existing definitions. In doing so, it builds on a model introduced in the corporate reputation literature by Whetten (Corporate Reputation Review 1:26–34, 1997) to deal with these relationships.

Suggested Citation

  • Klement Podnar & Urša Golob, 2017. "The Quest for the Corporate Reputation Definition: Lessons from the Interconnection Model of Identity, Image, and Reputation," Corporate Reputation Review, Palgrave Macmillan, vol. 20(3), pages 186-192, November.
    • Handle: RePEc:pal:crepre:v:20:y:2017:i:3:d:10.1057_s41299-017-0027-2
    DOI: 10.1057/s41299-017-0027-2
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    References listed on IDEAS

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    1. James Agarwal & Oleksiy Osiyevskyy & Percy Feldman, 2015. "Corporate Reputation Measurement: Alternative Factor Structures, Nomological Validity, and Organizational Outcomes," Journal of Business Ethics, Springer, vol. 130(2), pages 485-506, August.
    2. James Agarwal & Oleksiy Osiyevskyy & Percy Marquina, 2015. "Erratum to: Corporate Reputation Measurement: Alternative Factor Structures, Nomological Validity, and Organizational Outcomes," Journal of Business Ethics, Springer, vol. 130(2), pages 507-507, August.
    3. Sabrina Helm, 2011. "Corporate Reputation: An Introduction to a Complex Construct," Management for Professionals, in: Sabrina Helm & Kerstin Liehr-Gobbers & Christopher Storck (ed.), Reputation Management, pages 3-16, Springer.
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    Cited by:

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    2. Tomasz L. Nawrocki & Danuta Szwajca, 2022. "The Importance of Selected Aspects of a Company’s Reputation for Individual Stock Market Investors—Evidence from Polish Capital Market," Sustainability, MDPI, vol. 14(15), pages 1-15, July.
    3. Timo Meynhardt & Pepe Strathoff & Andreas Fröhlich & Steven A. Brieger, 2019. "Same Same but Different: the Relationship Between Organizational Reputation and Organizational Public Value," Corporate Reputation Review, Palgrave Macmillan, vol. 22(4), pages 144-158, November.
    4. Swaen, Valérie & Demoulin, Nathalie & Pauwels-Delassus, Véronique, 2021. "Impact of customers’ perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry: The role of corporate reputation," Journal of Business Research, Elsevier, vol. 131(C), pages 709-721.
    5. François Maon & Valérie Swaen & Kenneth de Roeck, 2021. "Coporate branding and corporate social responsibility: Toward a multi-stakeholder interpretive perspective," Post-Print hal-03275858, HAL.
    6. Ramos, Célia M.Q. & Casado-Molina, Ana-María, 2021. "Online corporate reputation: A panel data approach and a reputation index proposal applied to the banking sector," Journal of Business Research, Elsevier, vol. 122(C), pages 121-130.
    7. Eman Ismail & Yasser Tawfik Halim & Mohamed Samy EL-Deeb, 2023. "Corporate reputation and shareholder investment: a study of Egypt's tourism listed companies," Future Business Journal, Springer, vol. 9(1), pages 1-15, December.

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