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Influencia de las características sociodemográficas personales en el éxito empresarial en Perú
[Influence of personal sociodemographic characteristics on business success in Peru]

Author

Listed:
  • León Mendoza, Juan Celestino

    (Universidad Nacional del Callao (Perú))

  • Valcárcel Pineda, Paolo

    (Universidad Nacional del Callao (Perú))

Abstract

Este estudio tiene como objetivo identificar las características sociodemográficas del propietario de una empresa o negocio que influyen en la consecución del éxito empresarial en Perú. Tomando la información de la Encuesta Nacional de Hogares sobre Condiciones de Vida y Pobreza del año 2018, se efectuaron estimaciones econométricas con el método de los Mínimos Cuadrados Ordinarios. Concebido el éxito empresarial como la magnitud de la ganancia obtenida, los resultados econométricos indican que su consecución está condicionada por el género, la edad, los años de educación alcanzada, el estado de salud, el estado civil, el número de hijos, la pertenencia a una red social, la autopercepción étnica, la persistencia empresarial y la intensidad en el uso del internet. Asimismo, el logro del éxito empresarial también está influenciado por factores considerados como variables de control en este estudio, como son el tamaño de la empresa, el uso de sistemas contables y la localización regional y zonal.

Suggested Citation

  • León Mendoza, Juan Celestino & Valcárcel Pineda, Paolo, 2022. "Influencia de las características sociodemográficas personales en el éxito empresarial en Perú [Influence of personal sociodemographic characteristics on business success in Peru]," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 33(1), pages 326-352, June.
    • Handle: RePEc:pab:rmcpee:v:33:y:2022:i:1:p:326-352
    DOI: https://doi.org/10.46661/revmetodoscuanteconempresa.5531
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    More about this item

    Keywords

    éxito empresarial; ganancia empresarial; características sociodemográficas personales; gestión empresarial; business success; business profit; personal sociodemographic characteristics; business management;
    All these keywords.

    JEL classification:

    • C52 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Model Evaluation, Validation, and Selection
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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