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The Use of Marketing Research in Studying the Internationalization of Higher Education at "Ovidius" University in Constanța

Author

Listed:
  • Mariana Jugănaru

    ("Ovidius" University of Constanța)

  • Răzvan-IonuÈ› Drugă

    ("Ovidius" University of Constanța)

Abstract

Globalization, seen as a complex economic and social process, also has certain consequences for higher education. In this context, the issue of internationalization of education is of interest to all types of higher education institutions, governments, and international institutions. The aim of this paper is to present the content of the concept of internationalization of higher education, in order to highlight its impact and its connection with the increase in the quality of education and research, and with the development of an open higher education system adapted to the current global context. The specific aspects of this study are represented by the research into the internationalization of higher education within "Ovidius" University of Constanța (UOC), and the presentation of the results of a direct type of research on the assessment, at the level of international students, of the actions carried out by the institution within the internationalization strategy framework.

Suggested Citation

  • Mariana Jugănaru & Răzvan-IonuÈ› Drugă, 2022. "The Use of Marketing Research in Studying the Internationalization of Higher Education at "Ovidius" University in ConstanÈ›a," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 622-629, Decembrie.
    • Handle: RePEc:ovi:oviste:v:xxii:y:2022:i:2:p:622-629
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    File URL: https://stec.univ-ovidius.ro/html/anale/RO/2022-issue2/Section%204/20.pdf
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    References listed on IDEAS

    as
    1. Adriana Jaramillo & Alan Ruby & Fabrice Henard & Hafedh Zaafrane, 2011. "Internationalization of Higher Education in MENA : Policy Issues Associated with Skills Formation and Mobility," World Bank Publications - Reports 19461, The World Bank Group.
    2. World Bank, 2020. "Internationalization of Tertiary Education in the Middle East and North Africa [Internationalisation de l’Enseignement Superieur dans la Region Moyen-Orient Afrique du Nord]," World Bank Publications - Reports 35316, The World Bank Group.
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    More about this item

    Keywords

    internationalization of higher education; mobility; student perception; opportunities;
    All these keywords.

    JEL classification:

    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
    • I24 - Health, Education, and Welfare - - Education - - - Education and Inequality
    • I25 - Health, Education, and Welfare - - Education - - - Education and Economic Development
    • I28 - Health, Education, and Welfare - - Education - - - Government Policy
    • I29 - Health, Education, and Welfare - - Education - - - Other

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