Emerging Labor Force and Specific HR Retention Approach in the Organization’s Competitive Advantage Outline

Several factors contribute to the organization’s success in a competitive business environment. The human factor is undoubtedly, in our opinion, one of the key factors of success and a source of competitive advantage, therefore its motivation, retention and continuous training should become a priority for the organization. High employee turnover, as well as low one impact on the competitiveness of the organization, by damaging its capacity to adapt via culture value adjustments. Crises and similar events affecting its environment inflict a very dynamic rhythm of changes to the companies, including at the personnel management level. Various surveys and studies have been already conducted regarding these phenomena especially in the new European context. By analysing their conclusions and by estimating future trends applicable to the Romanian companies, we aim to demonstrate the necessity to integrate the modern principles of managing the human factor into the general strategies of the organization.