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A Literature Review of Consumers’ Perception of Nutrition and Health Claims

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Author Info

  • Angela Tarabella

    ()
    (Department of Business Administration, Faculty of Economics, University of Pisa)

  • Barbara Burchi

    ()
    (Department of Business Administration, Faculty of Economics, University of Pisa)

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    Abstract

    The present development of the market of foods with nutrition and health claims shows some issues with regards to consumers’ understanding and perception. Many items influencing consumer preferences may affect the perception of foods with health-related benefits. In the present study, results of a literature review about factors influencing consumer perception, understanding and use of claims and nutritional labels made on foods are presented. Lastly, some results achieved by the selected papers are analysed and implications are discussed.

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    File URL: http://stec.univ-ovidius.ro/html/anale/ENG/cuprins%20rezumate/volum2012p1.pdf
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    Bibliographic Info

    Article provided by Ovidius University of Constantza, Faculty of Economic Sciences in its journal Ovidius University Annals, Economic Sciences Series.

    Volume (Year): XII (2012)
    Issue (Month): 1 (May)
    Pages: 1204-1210

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    Handle: RePEc:ovi:oviste:v:xii:y:2012:i:12:p:1204-1210

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    Web page: http://www.univ-ovidius.ro/facultatea-de-stiinte-economice
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    Related research

    Keywords: Consumers’ perception; nutrition claims; health claims; labelling; food consumption; food industry;

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