A Literature Review of Consumers’ Perception of Nutrition and Health Claims
AbstractThe present development of the market of foods with nutrition and health claims shows some issues with regards to consumers’ understanding and perception. Many items influencing consumer preferences may affect the perception of foods with health-related benefits. In the present study, results of a literature review about factors influencing consumer perception, understanding and use of claims and nutritional labels made on foods are presented. Lastly, some results achieved by the selected papers are analysed and implications are discussed.
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Bibliographic InfoArticle provided by Ovidius University of Constantza, Faculty of Economic Sciences in its journal Ovidius University Annals, Economic Sciences Series.
Volume (Year): XII (2012)
Issue (Month): 1 (May)
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Web page: http://www.univ-ovidius.ro/facultatea-de-stiinte-economice
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Consumers’ perception; nutrition claims; health claims; labelling; food consumption; food industry;
Find related papers by JEL classification:
- D18 - Microeconomics - - Household Behavior - - - Consumer Protection
- L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
- M39 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Other
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