Design and Marketing of Financial Products
AbstractMarketing costs are introduced into the security design environment outlined in Allen and Gale (1988). It is shown that splitting the firm's cash flow between products enhances their investor appeal and reduces marketing costs. We also explain how the extremal product design in Allen and Gale is thereby avoided and how in simple cases, debt, equity, or warrants can be optimal. Furthermore, we illustrate in general terms how the optimal solution employs portfolios of option-type products, and we give an example of two optimal products that share profits in seven of eight states. Article published by Oxford University Press on behalf of the Society for Financial Studies in its journal, The Review of Financial Studies.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Society for Financial Studies in its journal Review of Financial Studies.
Volume (Year): 4 (1991)
Issue (Month): 2 ()
Contact details of provider:
Postal: Oxford University Press, Journals Department, 2001 Evans Road, Cary, NC 27513 USA.
Web page: http://www.rfs.oupjournals.org/
More information through EDIRC
You can help add them by filling out this form.
CitEc Project, subscribe to its RSS feed for this item.
- Bhagwan Chowdhry & Mark Grinblatt & David Levine, 2002.
"Information Aggregation, Security Design and Currency Swaps,"
NBER Working Papers
8746, National Bureau of Economic Research, Inc.
- Bhagwan Chowdhry & Mark Grinblatt & David Levine, 2002. "Information Aggregation, Security Design, and Currency Swaps," Journal of Political Economy, University of Chicago Press, vol. 110(3), pages 609-633, June.
- Mark Grinblatt & Bhagwan Chowdhry & David Levine, 2002. "Information Aggregation, Security Design, and Currency Swaps," Yale School of Management Working Papers ysm38, Yale School of Management.
- Frank Milne & Edwin Neave, 2003. "A General Equilibrium Financial Asset Economy with Transaction Costs and Trading Constraints," Working Papers 1082, Queen's University, Department of Economics.
- Acharya, Viral V & Bisin, Alberto, 2003.
"Optimal Financial Market Integration and Security Design,"
CEPR Discussion Papers
3852, C.E.P.R. Discussion Papers.
- Viral V. Acharya & Alberto Bisin, 2005. "Optimal Financial-Market Integration and Security Design," The Journal of Business, University of Chicago Press, vol. 78(6), pages 2397-2434, November.
- Viswanath, P. V. & Frierman, Mike, 1995. "Asset fungibility and equilibrium capital structures," Journal of Economics and Business, Elsevier, vol. 47(4), pages 319-334, October.
- Bhagwan Chowdhry & Mark Grinblatt & David K Levine, 2001. "Information Aggregation, Currency Swaps, and the Design of Derivative Securities," Levine's Working Paper Archive 2106, David K. Levine.
- Schuhmacher, Joachim, 1998. "Seniority Structure and Financial Intermediation," Discussion Paper Serie A 583, University of Bonn, Germany.
- Fulghieri, Paolo & Lukin, Dmitry, 2001. "Information production, dilution costs, and optimal security design," Journal of Financial Economics, Elsevier, vol. 61(1), pages 3-42, July.
- Ronn, Ehud I. & Senbet, Lemma W., 1995. "Debt and market incompleteness," Journal of Banking & Finance, Elsevier, vol. 19(8), pages 1379-1400, November.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Oxford University Press) or (Christopher F. Baum).
If references are entirely missing, you can add them using this form.