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Internet and E-Commerce Adoption by Agricultural Input Firms

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Author Info

  • Jason Henderson
  • Frank Dooley
  • Jay Akridge

Abstract

By 1999, most agricultural input firms used company Web sites and adopted some type of Internet strategy. However, far fewer engaged in e-commerce with most activity occurring with suppliers (channel partners) rather than with end customers. Firms perceiving greater logistics and inventory management gains were more engaged in e-commerce activity. The ease of information access, more product choices, easier product comparisons, and improved buying convenience were expected to support farmer e-commerce adoption. However, firm managers indicate that a key to expanding farmers' e-commerce activity is the ability to build personal relationships over the Internet that satisfy farmers' service needs. Copyright 2004, Oxford University Press.

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File URL: http://hdl.handle.net/10.1111/j.1467-9353.2004.00196.x
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Bibliographic Info

Article provided by Agricultural and Applied Economics Association in its journal Review of Agricultural Economics.

Volume (Year): 26 (2004)
Issue (Month): 4 ()
Pages: 505-520

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Handle: RePEc:oup:revage:v:26:y:2004:i:4:p:505-520

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Cited by:
  1. Maud Roucan-Kane & Corinne Alexander & Michael D. Boehlje & Scott W. Downey & Allan W. Gray, 2010. "Agricultural financial market segments," Agricultural Finance Review, Emerald Group Publishing, vol. 70(2), pages 231-244, August.
  2. Briggeman, Brian C. & Whitacre, Brian E., 2010. "Farming and the Internet: Reasons for Non-Use," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 39(3), October.
  3. Mishra, Ashok K. & Williams, Robert P. & Detre, Joshua D., 2009. "Internet Access and Internet Purchasing Patterns of Farm Households," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 38(2), October.
  4. Shehata, Sabry A., 2007. "The Use Of Interactive Cost Of Production In Extension And Teaching Agribusiness Management-Linking Hawaiian Agribusiness To The World Via The World Wide Web," 2006 West Indies Agricultural Economics Conference, July 2006, San Juan, Puerto Rico 36958, Caribbean Agro-Economic Society.

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