Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search
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- Sahni, Navdeep S. & Nair, Harikesh S., 2016. "Does Advertising Serve as a Signal? Evidence from Field Experiments in Mobile Search," Research Papers 3392, Stanford University, Graduate School of Business.
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Cited by:
- Navdeep S. Sahni & Harikesh S. Nair, 2020.
"Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search,"
Marketing Science, INFORMS, vol. 39(1), pages 5-32, January.
- Sahni, Navdeep S. & Nair, Harikesh S., 2017. "Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search," Research Papers repec:ecl:stabus:3395, Stanford University, Graduate School of Business.
- Caio Waisman & Navdeep S. Sahni & Harikesh S. Nair & Xiliang Lin, 2019. "Parallel Experimentation and Competitive Interference on Online Advertising Platforms," Papers 1903.11198, arXiv.org, revised Feb 2024.
- Bart J. Bronnenberg & Jean-Pierre Dubé & Chad Syverson, 2022.
"Marketing Investment and Intangible Brand Capital,"
Journal of Economic Perspectives, American Economic Association, vol. 36(3), pages 53-74, Summer.
- Bronnenberg, Bart & Dube, Jean-Pierre & Syverson, Chad, 2022. "Marketing Investment and Intangible Brand Capital," CEPR Discussion Papers 17372, C.E.P.R. Discussion Papers.
- Guy Aridor & Duarte Gonçalves & Daniel Kluver & Ruoyan Kong & Joseph Konstan, 2022.
"The Economics of Recommender Systems: Evidence from a Field Experiment on MovieLens,"
CESifo Working Paper Series
10129, CESifo.
- Guy Aridor & Duarte Goncalves & Daniel Kluver & Ruoyan Kong & Joseph Konstan, 2022. "The Economics of Recommender Systems: Evidence from a Field Experiment on MovieLens," Papers 2211.14219, arXiv.org.
- Fei Long & Kinshuk Jerath & Miklos Sarvary, 2022. "Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising," Marketing Science, INFORMS, vol. 41(1), pages 115-138, January.
- Weijia Dai & Hyunjin Kim & Michael Luca, 2023. "Frontiers: Which Firms Gain from Digital Advertising? Evidence from a Field Experiment," Marketing Science, INFORMS, vol. 42(3), pages 429-439, May.
- Lingfang (Ivy) Li & Steven Tadelis & Xiaolan Zhou, 2020.
"Buying reputation as a signal of quality: Evidence from an online marketplace,"
RAND Journal of Economics, RAND Corporation, vol. 51(4), pages 965-988, December.
- Lingfang (Ivy) Li & Steven Tadelis & Xiaolan Zhou, 2016. "Buying Reputation as a Signal of Quality: Evidence from an Online Marketplace," NBER Working Papers 22584, National Bureau of Economic Research, Inc.
- Cao, Zike & Belo, Rodrigo, 2023. "Effects of Explicit Sponsorship Disclosure on User Engagement in Social Media Influencer Marketing," SocArXiv b8tsg, Center for Open Science.
- Roberto Burguet & Vaiva Petrikaite, 2017. "Targeted Advertising and Costly Consumer Search," Working Papers 971, Barcelona School of Economics.
- Yi-Lin Tsai & Elisabeth Honka, 2021. "Informational and Noninformational Advertising Content," Marketing Science, INFORMS, vol. 40(6), pages 1030-1058, November.
- Weijia Dai & Hyunjin Kim & Michael Luca, 2016. "Which Firms Gain from Digital Advertising? Evidence from a Field Experiment," Harvard Business School Working Papers 17-025, Harvard Business School, revised Jan 2023.
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Keywords
Informative advertising; Signalling; Field-experiments; Restaurants; Mobile; Paid-search; Platforms;All these keywords.
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