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Dividing Online and Offline: A Case Study

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  • Ginger Zhe Jin
  • Andrew Kato
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    Abstract

    Every new method of trade offers an opportunity for economic agents to compare its costs and benefits relative to the status quo. Such comparison motivates sorting across market segments and reshapes the whole marketplace. The Internet provides an excellent example: it introduces substantial search cost savings over brick and mortar retail stores but imposes new obstacles for sellers to convey quality. Using sports card trading as a case study, we provide empirical evidence on (1) the sorting of product quality between the online and offline segments, (2) the changes for retail outlets after the Internet came into place, and (3) how supporting industries such as professional grading and card manufacturing adapted to take advantage of the new market. Copyright 2007, Wiley-Blackwell.

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    File URL: http://hdl.handle.net/10.1111/j.1467-937X.2007.00434.x
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    Bibliographic Info

    Article provided by Oxford University Press in its journal The Review of Economic Studies.

    Volume (Year): 74 (2007)
    Issue (Month): 3 ()
    Pages: 981-1004

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    Handle: RePEc:oup:restud:v:74:y:2007:i:3:p:981-1004

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    Cited by:
    1. Seth Freedman & Ginger Zhe Jin, 2008. "Do Social Networks Solve Information Problems for Peer-to-Peer Lending? Evidence from Prosper.com," Working Papers 08-43, NET Institute.
    2. Ginger Zhe Jin & Andrew Kato & John A. List, 2010. "That'S News To Me! Information Revelation In Professional Certification Markets," Economic Inquiry, Western Economic Association International, vol. 48(1), pages 104-122, 01.
    3. Seth Freedman & Ginger Zhe Jin, 2014. "The Signaling Value of Online Social Networks: Lessons from Peer-to-Peer Lending," NBER Working Papers 19820, National Bureau of Economic Research, Inc.
    4. Andrea Pozzi, 2009. "Shopping Cost and Brand Exploration in Online Grocery," Working Papers 09-10, NET Institute, revised Sep 2009.
    5. Jonathan Levin, 2011. "The Economics of Internet Markets," Discussion Papers 10-018, Stanford Institute for Economic Policy Research.
    6. Kevin Hasker & Robin Sickles, 2010. "eBay in the Economic Literature: Analysis of an Auction Marketplace," Review of Industrial Organization, Springer, vol. 37(1), pages 3-42, August.
    7. Ginger Zhe Jin & Marc Rysman, 2012. "Platform Pricing at Sports Card Conventions," NBER Working Papers 17959, National Bureau of Economic Research, Inc.
    8. Levitt, Steven D. & List, John A., 2009. "Field experiments in economics: The past, the present, and the future," European Economic Review, Elsevier, vol. 53(1), pages 1-18, January.
    9. Igal Hendel & Aviv Nevo & François Ortalo-Magné, 2007. "The Relative Performance of Real Estate Marketing Platforms: MLS versus FSBOMadison.com," NBER Working Papers 13360, National Bureau of Economic Research, Inc.
    10. Cantillon, Estelle & Yin, Pai-Ling, 2011. "Competition between exchanges: A research agenda," International Journal of Industrial Organization, Elsevier, vol. 29(3), pages 329-336, May.
    11. Ajay K. Agrawal & Christian Catalini & Avi Goldfarb, 2013. "Some Simple Economics of Crowdfunding," NBER Working Papers 19133, National Bureau of Economic Research, Inc.
    12. Marc Rysman & Ginger Zhe Jin, 2012. "Platform Pricing at Sports Card Conventions," Boston University - Department of Economics - Working Papers Series WP2012-015, Boston University - Department of Economics.
    13. Arthur Zillante, 2005. "Survival in a Declining Industry: The Case of Baseball Cards," Industrial Organization 0505004, EconWPA.
    14. Seth M. Freedman & Ginger Zhe Jin, 2011. "Learning by Doing with Asymmetric Information: Evidence from Prosper.com," NBER Working Papers 16855, National Bureau of Economic Research, Inc.

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