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Competition in the Computer Industry: Online versus Retail

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Author Info
Goolsbee, Austan

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Abstract

This paper estimates the price sensitivity of individuals' choice of whether to buy computers online versus in retail stores using a new data source on the computer purchases of more than 20,000 people. The paper first fits hedonic regressions for the retail price of computers in a local area and then examines how that price influences the probability of buying online. The results indicate that the decision is sensitive to the relative price of retail computers and it varies by type of customer and type of computer. Conditional on buying a computer, the elasticity of buying remotely with respect to retail store prices is about 1.5. Copyright 2001 by Blackwell Publishing Ltd

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Publisher Info
Article provided by Blackwell Publishing in its journal Journal of Industrial Economics.

Volume (Year): 49 (2001)
Issue (Month): 4 (December)
Pages: 487-99
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Handle: RePEc:bla:jindec:v:49:y:2001:i:4:p:487-99

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  1. Matthew Gentzkow, 2006. "Valuing New Goods in a Model with Complementarities: Online Newspapers," NBER Working Papers 12562, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
  2. Eiichiro Kazumori & John McMillan, 2003. "Selliing Online Versus Offline," Levine's Bibliography 506439000000000254, UCLA Department of Economics. [Downloadable!]
  3. Glenn Ellison & Sara Fisher Ellison, 2006. "Internet Retail Demand: Taxes, Geography, and Online-Offline Competition," NBER Working Papers 12242, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
  4. Arup Daripa & Sandeep Kapur, 2003. "Pricing on the Internet," Microeconomics 0312007, EconWPA. [Downloadable!]
    Other versions:
  5. Beethika Khan, 2004. "Consumer Adoption of Online Banking: Does Distance Matter?," Development and Comp Systems 0407002, EconWPA. [Downloadable!]
  6. Matthew Gentzkow, 2007. "Valuing New Goods in a Model with Complementarity: Online Newspapers," American Economic Review, American Economic Association, vol. 97(3), pages 713-744, June. [Downloadable!]
  7. Robert W. Fairlie, 2004. "Race and the Digital Divide," The B.E. Journal of Economic Analysis & Policy, Berkeley Electronic Press, vol. 0(1). [Downloadable!]
  8. Michael R. Baye & John Morgan & Patrick Scholten, 2006. "Information, Search, and Price Dispersion," Working Papers 2006-11, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy. [Downloadable!]
  9. Anja Lambrecht & Katja Seim, 2006. "Adoption and Usage of Online Services in the Presence of Complementary Offline Services: Retail Banking," Working Papers 06-27, NET Institute, revised Oct 2006. [Downloadable!]
  10. Lesley Chiou, 2005. "Empirical Analysis of Retail Competition: Spatial Differentiation at Wal-Mart, Amazon.com, and Their Competitors," Occidental Economics Working Papers 3, Occidental College, Department of Economics, revised Nov 2006. [Downloadable!]
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